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Apple running deeper into our daily lives with the Aetna health app

Apple running deeper into our daily lives with the Aetna health app

by Stacey Lyons | 3 Feb 2019 | Loyalty Program Reviews

Apple and Aetna have announced they’ve teamed up on a new app for the Apple Watch to help track and reward healthy behaviour. The Attain by AetnaTM app combines a user’s health history with their Apple Watch® activity to offer personalised goals, achievable actions...
Oporto’s Loyalty Fail: Lazy member profiling in the age of big data

Oporto’s Loyalty Fail: Lazy member profiling in the age of big data

by Philip Shelper | 23 Feb 2017 | Loyalty Program Reviews

As a loyalty management consultant I join every loyalty program I can to study the design, the lifecycle marketing approach, and the value provided. It is always a learning experience. I’ve been a member of Oporto’s Flame Rewards program for about 18 months....
Brindamos por la estrategia de captación de socios de Naked Wines. Es de primera clase.

Brindamos por la estrategia de captación de socios de Naked Wines. Es de primera clase.

by Philip Shelper | 22 Nov 2016 | Loyalty Program Reviews

Loyalty & Reward Co recently had the pleasure of purchasing a case of reds from Naked Wines. We were especially impressed by pretty-much everything about them, as the whole experience is cleverly-crafted to drive deeper and deeper engagement with each sip. One of...
Next Entries »

Entradas recientes

  • Part 6: Adapting to change in the future: Why microchange strategies are the future of business evolution
  • Part 5: The key steps to seamlessly integrate a loyalty program
  • Part 4: Navigating loyalty transformations: The role of leadership and communication
  • Part 3: Harnessing change management psychology in loyalty programs
  • Part 2: Mastering loyalty programs with change management theories

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