I have spent years inside loyalty programs, first as a member obsessing over my own points balances, and for the past eight years as a loyalty consultant at...
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Stacey Lyons
PAPAW’s Paper Problem
To build an entire brand around Generation Z and then hand them a paper stamp card is somewhat ironic. I do believe that, on occasion, stamp cards can be a great...
Afterpay Plus is a $120/year answer to a question nobody asked
I'm a loyalty nerd. I received this email from Afterpay with the subject line 'You're eligible for an upgrade', and it had me clicking before I'd finished reading...
The beauty behind MECCA Beauty Loop
Editor’s note, May 2026: This MECCA Beauty Loop review now reflects current levels, benefits and member rewards. As a loyalty consultant, I often get asked,...
Hamish & Andy launch a Loyalty Card for lols. But it’s actually good.
Editor’s note, May 2026: Loyalty & Reward Co first published this article in August 2020. We updated it with current Hamish and Andy Rewards links and fresh...
The Ultimate Guide to the Raising Cane’s Caniac Club
The Ultimate Guide to the Raising Cane's Caniac Club From a single chicken finger restaurant near the North Gate of Louisiana State University in 1996 to nearly...
¿Te han invitado a unirte a TikTok Rewards?
Editor’s note, May 2026: This article was first published in March 2023 and reviewed in May 2026. TikTok Rewards has changed since publication, but TikTok...
St Valentine Love at First Purchase… Ghosted by Loyalty
I actually hate writing blogs about loyalty failures, but here we are. This is a lesson in how not to build customer loyalty. With Mother’s Day around the corner I...
Why The Striving Effect is The Next Evolution of Loyalty Program Design
For decades, loyalty programs have been built rewarding customers for what they’ve already done. I.e., Spend, Earn, Redeem. Repeat. But the most effective programs...
Luxury loyalty is booming. You just might not see it.
A few weeks ago, some of the Loyalty & Reward Co team took a little field trip into the luxury floors of David Jones. We weren’t browsing for ourselves. We...
Frasers Property Care & Rewards allana el camino para los programas de fidelización en todos los inmuebles
https://www.youtube.com/watch?v=_3eJD19NzLA Frasers Property sharing about the value the Care & Rewards program brings to their members and business Project...
¿Cuáles son las ventajas y los retos de los programas de fidelización?
Los programas de fidelización van más allá de los puntos, las millas, los niveles, los descuentos y las recompensas. Implican ideas, procesos, interacciones y tecnologías que funcionan...