Editor’s note, May 2026: This MECCA Beauty Loop review now reflects current levels, benefits and member rewards. As a loyalty consultant, I often get asked,...
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Explorando las mejores prácticas de los programas de fidelización a través de la polémica de las "Pepsi Stuff
I recently binge-watched the Netflix series "Pepsi, Where is My Jet?". A show that takes us back to the ’90s when Pepsi launched an ad campaign to promote a points...
¿Hay algo que los programas de fidelización no puedan hacer?
La pregunta definitiva Como líderes en consultoría de fidelización, a menudo lanzamos esta pregunta retóricamente. La formulamos cuando nos encontramos con una...
Menulog’s StampCards loyalty program
You’re done for the day, the couch is calling your name and you just can’t be bothered to prepare dinner. You’re craving something, but don’t know what. Pad Thai…...
He aquí cómo los principales programas de fidelización obtienen beneficios de cientos de millones de dólares.
Globally, a small number of coalition loyalty programs are highly profitable, with their annual billings in the billions and profits in the hundreds of millions,...
flybuys is smashing it out of the park
Recently I had the pleasure to meet with two representatives of flybuys to discuss the program's evolution over the last 4 years. In reference to the recent...