Así como en el resto del mundo, desde el inicio de la pandemia, el uso de los servicios de comida a domicilio se disparó en América Latina. Dichos servicios...
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Data Capture & Usage
Rakuten: The rise of loyalty ecosystems
Loyalty programs have quickly become a popular business strategy for industries looking to capture a more robust and profitable customer base. However, many brands...
Manchester City “Cityzens” – How to create value for fans
As far as loyalty goes, sports fans are some of the most devoted and passionate followers of a brand in the world. I can’t think of another industry where the...
Telstra Plus Market: A coalition play to rival the best
Telstra are scaling their Telstra Plus program to rival the best loyalty programs in Australia. The major Australian telco highlighted in their latest T25...
Rebel Active – Big benefits, will they deliver?
Visiting Rebel Sport was my favourite shopping experience as a kid. I loved running around the store, bouncing a ball and browsing the latest footy boots. Back...
Everyday Pay, Wpay and more; Woolworths is about to do something big
Woolworths is about to do something big. Back in June, Woolworths announced it was taking the ‘next step in its evolution into a retail ecosystem’ with the launch...
Gap Inc: salvar la brecha entre la lealtad transaccional y la emocional
Gap Inc have recently announced the launch of a newly integrated single loyalty proposition called “One Membership. Four Brands.”. The new program will aim to...
Google’s Cookieless Delays, Time To Focus On Zero Party
Google’s plans to phase out support for third-party cookies has been delayed until 2023; originally slated for early 2022. It is a welcome extension to an...
JB HI-FI: Building loyalty through value
Thousands of consumers have been spending more time working, learning and entertaining themselves from home, and increasing their online shopping behaviour in...
Woolworths Rewards App: Customer Experience Review
Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One...
A discussion about retention; Annex Cloud and Loyalty & Reward Co.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. https://youtu.be/qmotAIdwBD8 We had a wide-ranging conversation...
Are you practicing loyalty program hygiene during COVID-19?
Personal hygiene like washing hands, covering coughs and cleaning surfaces is critical to staying healthy during this time. Good personal hygiene practices are...