Subway, la popular cadena de sándwiches, ofrece en EE.UU. un programa de fidelización llamado Subway My Way que recompensa a los clientes por sus compras mediante ofertas y puntos...
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Haga que el sesgo de la prueba social beneficie a su programa de fidelización
Specific to loyalty programs (and the wider field of marketing), the digital age has made it easier to observe what others are doing, at scale and over vast...
Programas de fidelización para salones recreativos: Timezone Rewards y su "Tierway to Heaven".
Pulse Start para empezar Timezone es una cadena de máquinas recreativas centrada en la diversión familiar. La empresa se fundó en Perth (Australia) en 1978 y en la actualidad...
Recompensas InnerCircle de Sleep Number: Gamificación del largo ciclo de compra
InnerCircle is a Rewards program for Sleep Number, an American manufacturer that makes mattresses, bed foundations and bedding accessories. To offset a typically...
Princess Polly Rewards: A rocking music-festival themed program
Princess Polly is an on-trend women’s clothing brand, originally founded on the Gold Coast of Australia in 2005 as a brick-and-mortar store. Princess Polly went...
THE ROLAND GARROS GAME, SEAT & MATCH MEMBERSHIP
Thousands of tennis fans travel every year to tournaments to witness the best players in the world take to the court. The action, the drama and the incredible...
Lotería de viajes de Peach Airlines: Juegos y vuelos misteriosos Un nuevo giro en los programas de puntos de las aerolíneas
The loyalty currency (points) model is without a doubt, the most commonly used framework in major enterprise loyalty programs. This is particularly true for the...
Neobanks and loyalty programs
The number of Neobanks continues to increase bringing more alternatives to both retail and business banking. Loyalty has played a big part in their growth and...
The Metaverse is coming? According to kids, it’s already here.
ERIK the skeleton is an eleven-year-old Australian YouTuber. He specialises in stop motion animation and is an avid gamer. I recently interviewed Erik about the...
Burberry: Transforming luxury loyalty
Among all industries, fashion retail is recognised to be one of the more challenging sectors to cultivate member loyalty. This is due to several factors including:...
Beem Rewards: More value in Gen Z’s app of choice
I’ve been using the Beem It app for a while now. Their referral program got me. $5 straight into my bank account when I referred a friend to the app. The reward no...
The Bubbler’s Club – Innovation in small business loyalty programs
Innovative loyalty programs are frequently considered to be the by-product of well-established corporate enterprises, many of whom possess the wealth and capacity...