Emerging trends in change management have highlighted the significance of microchange strategies, which focus on small, orchestrated changes to drive larger,...
All the loyalty insights from our expert team.
Loyalty Change Management
Part 5: The key steps to seamlessly integrate a loyalty program
Implementing a successful loyalty program can be a game-changer for organisations looking to enhance customer engagement and brand loyalty. However, driving change...
Part 4: Navigating loyalty transformations: The role of leadership and communication
Transforming a company's loyalty program is a multifaceted endeavour that requires strategic planning, robust communication, and the right leadership to ensure...
Part 3: Harnessing change management psychology in loyalty programs
Change management psychology is essential when introducing loyalty programs, as it revolves around understanding and influencing human behaviours, emotions, and...
Part 2: Mastering loyalty programs with change management theories
In a world where customer loyalty can make or break a business, organisations continuously seek new ways to engage and retain their clientele. Loyalty programs,...
Part 1: Understanding loyalty in the context of change
Businesses – good businesses – are always looking to evolve. This may be due to technology, customer needs, competitive advantage etc. One key facet that has...