Our passion for loyalty is what defines us.
Our story
Loyalty & Reward Co was founded by CEO Philip Shelper in 2013 after an extensive career in loyalty including roles with Qantas Frequent Flyer and Vodafone.
His goal was to build a company which shares the same values as the best loyalty programs; efficient, effective, transparent, relevant, customer-focused and valuable.
Now almost a decade on, our dedicated team of loyalty experts have delivered real success stories for over 100 companies globally.
Our passion for loyalty is what defines us.
We never stop focusing on finding the best programs, processes, technology and team members. We are constantly challenging ourselves to deliver and demonstrate value in everything we do for clients, partners, customers and the loyalty industry.
We don’t want to brag but we also have the biggest collection of loyalty history memorabilia on the planet…
Pop by our office anytime to see it and geek out on loyalty with us.
Our process
No matter where you are in your loyalty program journey, we can help you at any stage.
For a more detailed look into our services, please click here.
Design
We design loyalty programs that stimulate desirable member behaviours through a comprehensive data-driven process, delivering meaningful experiences and maximum ROI.
Implement
We provide end-to-end project management and subject expertise to ensure the right technical solutions are evaluated and successfully implemented for every program design.
Operate
We transform theory into practice, providing full or partial management of post-launch operations, including periodic health checks, training, partnership management, reward sourcing and strategic evolution.
3 core values elevate our thinking
Efficient Professionals
We’re organised, competent and resourceful. We do what we say we’re going to do every time.
Obsessive Experts
We’re the loyalty experts. We constantly crave loyalty program theory, insight, technology and experience.
Value Creators
We deliver and demonstrate outstanding value in everything we do across clients, partners, customers and industry.
Investing in our communities
At Loyalty & Reward Co, we believe using our business expertise extends beyond traditional client relationships. We offer pro-bono consulting to environmental and social good businesses.
This allows us to empower positive change within the communities we serve, while fostering a culture of social responsibility within our team.
Rural Doctors Network
Loyalty & Reward Co is honoured to contribute and dedicate their time to the Rural Doctors Network by assisting in the identification and inclusion of partners for their member benefits program.
Meet the team
Philip Shelper
CEO
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Phil has over 13 years’ experience within the loyalty industry, including key roles at Qantas Frequent Flyer and Vodafone.
Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.
David Schneider
Loyalty Director
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David has worked in global advertising and media roles for over seventeen years with a focus on CX. He has delivered award-winning work for brands such as BMW of North America, Toyota Motor Corporation Australia, Anytime Fitness, Suncorp and GSK.
David applies his skills across all aspects of the business, including loyalty program design, strategy development, customer experience, lifecycle management and the effective gathering and use of data.
Ryan De Boer
CFO
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Ryan has held leadership roles across many aspects of loyalty programs, from finance and loyalty strategy development roles to product development, data analytics and partnerships roles. Having launched numerous financial products for programs during his career, Ryan also brings extensive financial services experience supporting many of our clients’ needs to grow and diversify their earnings potential.
As CFO, Ryan oversees the business’ broader financial objectives, establishing financial reporting frameworks and governance practices as well as supporting clients with commercial modelling needs and provides strategic and commercial thought leadership.
Kate Pay
Strategy Consultant, Europe
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Kate is a Strategy Consultant at Loyalty & Reward Co, the leading loyalty consulting firm.
Kate has previously worked in marketing and account management roles across various industries including aviation and insurance.
Kate applies her skills across all aspects of the business, such as loyalty program design, lifecycle strategy, market research and member engagement. She has worked on projects across many industries including various retail, travel, food & beverage, fuel and supermarket brands.
Stacey Lyons
Loyalty Director
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Stacey is a digital marketing expert with extensive experience in loyalty, blockchain loyalty, eCommerce and social media.
As the Loyalty Director at Loyalty & Reward Co, Stacey develops and drives marketing initiatives for clients, including member lifecycle management approaches, ongoing promotional campaign management, digital marketing and social media strategy, market research and investor relations.
Scott Harrison
Principal Consultant, North America
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Scott is a Customer Experience & Digital Marketing specialist, with a passion for behavioral science and building brand loyalty. Currently based in New York.
His experiences spans across over 30 brands in B2C and B2B businesses in diverse sectors, including Automotive, eCommerce, Energy, Financial Services, Hospitality, Payments, Property, QSR, Retail, Sports, Technology and Travel.
Scott co-created the book ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty program theory and practice available. He also presents a number of modules as part of the ‘Loyalty Programs: The Complete Masterclass’ – a companion educational course.
Hunter Murray
Principal Consultant, Europe
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Hunter is a Principal Consultant (Europe) at Loyalty & Reward Co, the leading loyalty consulting firm, based in London, UK. Hunter has previously worked in the financial services industry across multiple strategy and operational roles
Hunter applies his skills across all aspects of the business, including loyalty program design, implementation and operation, data collection and analysis, and loyalty strategy.
Federico Rosas Couret
Principal Consultant, LATAM
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Federico has worked in the loyalty and advertising agency space for over fifteen years and has successfully set up and managed loyalty programs for several B2C and B2B brands across Automotive, Technology, Food and Retail industries.
Federico applies his skills across all aspects of the business, with particular expertise in loyalty program design, member engagement and the development and management of program and member lifecycle communications strategy.
Amy Gavagnin
Principal Consultant, Asia
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Amy is a Senior Strategy Consultant at Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. She has worked in various areas of marketing, previously supporting departments at Westfield Scentre Group and Harvey Norman Commercial Division.
Amy applies her skills across all aspects of the business, including promotional campaign management as well as loyalty program design, strategy development, and market research.
Cameron Barr
Senior Partnerships Manager
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Cam is a Senior Program Manager at Loyalty & Reward Co.
He began his career in corporate marketing, holding roles at EY and AMEX over a ten-year period. He then spent more than a decade working within boutique consulting firms specialising in loyalty and partnerships, supporting brands with large customer databases, including Australia Post and RACV.
Since joining Loyalty & Reward Co, Cam has worked on projects for The Just Group, Origin Energy and Rest Super, delivering strategic and program-level expertise to support client growth and loyalty performance.
Anand Patel
Senior Commercial Analyst
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Anand is a Senior Commercial Analyst at Loyalty & Reward Co.
His background lies in analysing business financials and commercial performance to generate valuable insights that support informed decision-making. He has worked with leading global organisations including PwC, Royal Bank of Canada, Suncorp, and most recently Flybuys NZ.
At Loyalty & Reward Co, Anand supports the business’s broader financial objectives while partnering with clients on financial modelling, commercial strategy, and strategic thought leadership.
Angeliki Tsanikidou
Marketing Manager
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Angeliki is the Marketing Manager at Loyalty & Reward Co.
Her background spans content, communications, and digital strategy, underpinned by earlier experience in higher education where she lectured in performance and creative practice. She brings a strong focus on clear, human-centred storytelling and has supported organisations across social care, community services, and small businesses to strengthen their presence through thoughtful and consistent marketing.
At Loyalty & Reward Co, Angeliki leads the company-wide marketing strategy, ensuring a cohesive and impactful presence across the website, LinkedIn, blogs, newsletters, and marketing collateral. She works closely with the consulting team to amplify project success, elevate thought leadership, and deliver meaningful reporting, while building scalable systems and processes to support sustained growth.
Global Offices
At Loyalty & Reward Co, our unified team seamlessly serves clients worldwide. With offices spanning the globe, we offer accessible collective knowledge, experience, and a global network to meet our clients’ needs.