We design the world’s best loyalty programs

As loyalty consultants we utilise our industry expertise to ensure the right program design is chosen to deliver on key business objectives.

We will work with you to develop a superior loyalty program that addresses your brand’s challenges and stimulates positive member behaviour.

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Loyalty Program Design

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Independent Program Review

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Data Analytics Strategy

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Commercial Modelling

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Technical Evaluation & Sourcing

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Market Research

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Customer Journey Mapping

[

Lifecycle Management Strategy

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Marketing Campaigns

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Program Positioning

We implement the final program design

Implementing a new loyalty program can be challenging. We use our independent knowledge of loyalty platforms to evaluate and select the right technical solutions.

We can also provide end-to-end project management to ensure a smooth execution of your program and a seamless customer experience.

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Technical Solutions

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Platform Partner Sourcing

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Tender Process Management

(incl. RFPs and platform negotiations)

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Project Management

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Reward Sourcing

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Launch Strategy

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Testing

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Training

We operate and optimise loyalty programs for success

We can provide full or partial program management. We’ll optimise based on real program data and outcomes to lead the strategic evolution of your program.

We stay ahead of the industry standard ensuring our clients maintain a competitive advantage.

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Marketing & Lifecycle Execution

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Offer Sourcing

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Vendor Management

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Reward Store Management

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Reporting & Analytics

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Data-driven Optimisation

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Program Growth & Evolution Strategies

We can audit and optimise your loyalty program

We can conduct an audit of your existing loyalty program to determine what gaps exist in your strategy.

We do this by collecting and analysing key metrics against industry benchmarks to help you make better decisions and improve your program’s effectiveness.

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Strategic Program Review

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Gap Analysis

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Project Health Check

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Optimisation Strategy

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Program Growth Strategies

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Evolution Roadmap

We are loyalty innovators, ahead of new trends

Being obsessed with loyalty means we are constantly staying ahead of new industry trends.

As a team we have reviewed hundreds of loyalty programs and platforms to ensure that we can provide our clients with the most cutting-edge solutions.

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Industry Research & Reviews

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Future Trends

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Web3 Loyalty

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Card-linking and Open Banking

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Fractionalised Assets

We educate the world’s loyalty professionals

We have an unrivalled depth of loyalty industry knowledge.

We constantly review the global market with frequently published articles, have acted as government advisors, provide courses to educate marketing professionals, and have written multiple books on loyalty.

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Loyalty Course

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Industry Monitoring & Trends

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Industry Research Reports

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Speaking Engagements

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Articles & Whitepapers

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Loyalty Psychology

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Staff Training & Workshops

Let's talk

Need to level up your loyalty program? Want to tap into our expertise? Let's talk!