Blog - Loyalty & Reward Co

What is bravery? Devaluing your loyalty program by 80% in a market downturn.

31 Mar 2023 | Loyalty Programs

The bad news, however, is that members will go from earning the equivalent of a 10% reward on their stays, to earning the equivalent of 2% back on their stays, which represents a massive 80% devaluation.

Engage to Retain: Loyalty Program Design for Fan Engagement vs. Consumer Engagement

29 Mar 2023 | Acquisition Strategy, Loyalty Programs, Loyalty Psychology, Member Engagement

Loyalty programs are an increasingly popular way for brands and organisations to engage, stimulate behaviours and drive loyalty. However, not all loyalty programs...

Pros and Cons of Loyalty Programs

29 Mar 2023 | Loyalty Programs

When it comes to developing an effective loyalty strategy, brands need to be aware of both the pros and cons of loyalty programs to ensure they are going in with...

The Beard Club Rewards: A reward program well kempt or in need of a trim?

29 Mar 2023 | Customer Delight, Loyalty Programs, Referral

The Beard Club (not to be confused with the Australian “The Beard Club”) is an American & Canadian premium beard care online retailer company that offers a...

My 7-Eleven: Want to know how to pump up your savings?

29 Mar 2023 | Loyalty Programs, Member Benefits

7-Eleven Australia is a convenience store chain that operates in Australia. It is a subsidiary of the Japanese company Seven & I Holdings Co., which is the...

AI trends in loyalty

27 Mar 2023 | Future of loyalty, Loyalty Programs, Loyalty Technology, Personalisation

Artificial intelligence. Information concept. 3D render Artificial intelligence (AI) is the hot topic of 2023 and is increasingly becoming a more popular tool for...

AA Smartfuel – Beating the price of fuel

27 Mar 2023 | Gamification, Loyalty Programs, Member Engagement, Offers, Rewards, Rewards programs

The New Zealand Automotive Association (AA) was founded in 1903 as a small group of motoring enthusiasts in Auckland. Fast forward over a century and they boast...

Save on a good night’s sleep with Sheridan Rewards

20 Mar 2023 | Loyalty Programs, Member Benefits, Offers

Sheridan Rewards is a loyalty program offered by Sheridan, a well-known Australian retailer of premium bed linen, towels, and home accessories. The program is...

Have you been invited to join TikTok Rewards?

20 Mar 2023 | Acquisition Strategy, Referral

I, like trillions of others looking for easy entertainment, reached peak TikTok substance abuse during the first Pandemic. TikTok are now turbocharging our drug...

Law firms and loyalty programs: LegalVision case study

17 Mar 2023 | B2B Loyalty Programs, Loyalty Programs, Subscription Programs

Firming up the client experience My wife holds a law degree and specialises in international legal recruitment. What this means (other than the fact that I cannot...

Puff, Puff, Points: Do You Really Need a Loyalty Program for Stoners?

16 Mar 2023 | Lifecycle Management, Loyalty Programs, Member Engagement

Can you be rewarded for getting high? Apparently so! There are a growing number of cannabis dispensary loyalty programs developing across the United States as the...

Country Road & Trenery Rewards: Is it on the right path?

15 Mar 2023 | Customer Delight, Loyalty Programs, Rewards programs, Status Tiers

Country Road began in 1974 as a single store in Hawthorn, Victoria. Over the years, the brand has grown into one of the most recognised clothing retailers in...

All the loyalty insights from our expert team.