The Chipotle Strava Challenge has achieved an extraordinary milestone as participants logged over 9.25 million miles on designated segments - equivalent...
All the loyalty insights from our expert team.
What Survivor Can Teach Us About Customer Retention
The cutthroat world of Australian Survivor is currently airing with the second iteration of Brains v Brawn. There is so many reasons why Survivor is my favourite...
M&M Launches first-ever loyalty program with Times Square sleepover prize
M&M's loyalty program launches with an extraordinary prize - a once-in-a-lifetime sleepover at their 25,000 square-foot Times Square flagship store...
Attitudinal Loyalty: The Psychology Behind Customer Relationships
Customer loyalty presents a fascinating paradox. 75% of consumers declare brand loyalty, yet only 25% show consistent loyal purchasing behavior. The gap between...
Why Every Smart Shopper Needs a Suki Card
“Suki” is a Tagalog word that means “loyal,” and in the Philippines, buyers are often called by this term. I remember when I was a teenager, I never paid much...
Burger King Serves Up Exclusive Daylight Savings & Pi Day Deals for Royal Perks Members
Burger King is rolling out exciting "daylight savings" and "Pi day deals" for its Royal Perks members. Starting March 9th, members can enjoy a full week of daily...
Más Allá de los Puntos, Monedero del Ahorro Programa de Lealtad de las Farmacias del Ahorro
Las empresas que entienden su mercado diseñan programas de lealtad basados en el comportamiento que quieren generar en sus clientes. No se lanzan a poner un...
Birthday rewards can make members feel special (or not so special!)
One of my favourite times to compare loyalty programs is when my birthday comes around. I love when I am recognised for being loyal or when a brand attempts to...
Actively Manage Loyalty Programs to Drive ROI
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for influencing...
Master Guide: Sephora Beauty Insider Explained
Just as savvy consumers save an average of $410 annually by switching auto insurance providers, smart shoppers can maximize their beauty spending through the...
Loyalty Messaging That Works: Positioning Your Program for Success
A well-engineered loyalty program means nothing if customers do not understand how to derive value from it. Lately, we have been working with several clients to...
The Ultimate Guide To Chick-Fil-A One
Did you know that 57% of consumers spend more on brands they're loyal to? That's exactly why Chick-fil-A One has become one of America's most successful restaurant...