Puedes tener millones de clientes que visitan y compran todas las semanas contigo y al mismo tiempo ninguno de ellos prefiere tu marca. Cuando Netflix llegó...
All the loyalty insights from our expert team.
Subway My Way Loyalty Program
Editor’s note, May 2026: This article was first published in December 2022. We updated it to reflect changes to Subway My Way, Sub Club and Subway Australia’s...
Personalisation of SHEIN: A Case Study
Editor’s note, May 2026: This article was first published in July 2022. We updated it in May 2026 to reflect SHEIN’s current points program, product range and...
Loyalty Psychology: Expectancy Theory of Motivation
As loyalty consultants, we use loyalty psychology to strengthen loyalty program strategy and influence customer behaviour. Expectancy theory of motivation (Vroom,...
Loyalty in Japan is everywhere!
Editor’s note, May 2026: This article was first published in October 2023. We reviewed it in May 2026 to check current links, program references and examples of...
Burberry: Transforming luxury loyalty
Editor’s note, May 2026: This article was first published in May 2022. We updated it in May 2026. This update reflects the Burberry luxury loyalty program case...
Hamish & Andy launch a Loyalty Card for lols. But it’s actually good.
Editor’s note, May 2026: Loyalty & Reward Co first published this article in August 2020. We updated it with current Hamish and Andy Rewards links and fresh...
Shining a light on the Spotlight VIP Club
Editor’s note, May 2026: This article was first published in July 2023. We updated it in May 2026 to reflect current Spotlight VIP Club benefits and Spotlight...
The Ultimate Guide to the Raising Cane’s Caniac Club
The Ultimate Guide to the Raising Cane's Caniac Club From a single chicken finger restaurant near the North Gate of Louisiana State University in 1996 to nearly...
Subscription Didn’t Create Loyal Customers. It Created Convenient Ones
DTC brands are moving into retail, and the shift is exposing something the subscription model quietly obscured. Subscription was never really a loyalty mechanic....
Earn stamps and status with Hotels.com Rewards
Editor’s note, May 2026: We first published this article in March 2022 and originally reviewed the Hotels.com Rewards stamp-card program. Since then, Hotels.com...
Afterpay Day Sale: What are the Real Benefits?
Editor’s note, May 2026: This article was first published in March 2022. We updated it in May 2026 to reflect the current Afterpay Day Sale and the closure of...