A Loyalty & Reward Co staff member received a marketing flyer from a street promoter at World Square yesterday. It contained an offer for a $2 coffee from The...
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Loyalty Program Reviews
BP Points Burn Likely To Be Turbo-Charging Velocity
While Velocity Frequent Flyer is remaining tight-lipped on how frequently points burn at BP's across Australia is being accessed by its members, a recent report by...
We taste-test Gelato Messina’s new loyalty program
Everyone who’s anyone in Sydney is talking about the Tramsheds opening in Glebe. You’ve just gotta go. Parking is a nightmare. Get the Lightrail. Loyalty &...
A Loyalty & Reward Program For Kids
Mornings are war at my house. My two boys, 3 & 5, love to yell and scream and throw toys, they hate eating breakfast, and dressing them is akin to going 15...
Flybuys takes on Qantas Assure
flybuys have challenged Qantas Assure to a classic ‘step-battle’ with their latest campaign, where members can earn 10% off fruit & veg at Coles by achieving...
Disney’s Brilliant Grassroots Play To Promote Pete’s Dragon
Loyalty & Reward Co love Disney’s marketing technique to promote their latest movie Pete’s Dragon. Disney has employed local poster-distribution companies to...
HSBC Claims Wednesdays With An Exclusive Rewards Offer
HSBC Visa Credit or Debit card customers can enjoy 2-for-1 tickets at HOYTS after the launch of HSBC Wednesdays. The twelve month partnership between HOYTS and...
Guzman Y Gomez throwing free burritos at GYG Loyalty Program members. I’m getting fat.
Loyalty & Reward Co's favourite Mexican Taqueria Guzman Y Gomez have really turned up the value on their GYG Loyalty Program by offering free burritos to...
Optus Perks set to deliver the best Father’s Day ever!
For Father’s Day, Optus Perks & HOYTS have teamed up to deliver a massive-value reward. Optus Perks members who attend HOYTS sessions between 10am and 7pm on...
Google Reward Programs: We play Local Guides
Now running for about 18 months, the Local Guides program is designed to help Google increase the number of quality business reviews on its site by encouraging...
I’m starring in the Qantas Ads playing during the Olympics.
With the Olympics in full swing, you may have noticed the Qantas ‘Feels like home’ ads running during the breaks. The family in the ads are the Shelpers; my...
Loyalty Tech: Stocard grabs a slice of the digital wallet market by pure innovation
Two weeks ago I was privileged to meet with David Handlos, Founder & CEO of Stocard. Radinck van Vollenhoven, Stocard’s Country Manager for Aust & NZ, also...