Editor’s note, May 2026: This article was first published in December 2022. We updated it to reflect changes to Subway My Way, Sub Club and Subway Australia’s...
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Afterpay Day Sale: What are the Real Benefits?
Editor’s note, May 2026: This article was first published in March 2022. We updated it in May 2026 to reflect the current Afterpay Day Sale and the closure of...
Spotify Fans First: Celebrating Loyal Music Fans
Editor’s note, May 2026: This article was first published in April 2022. It has been lightly updated to reflect Spotify’s current information on presale and merch...
Raising Cane’s “Caniac Club” – Free food for joining, but is there more to the membership?
Editor’s note (April 2026): This post was originally published in August 2021 and has been updated to reflect changes to Raising Cane's Caniac Club, including the...
Efecto Lucky Loyalty
El Efecto Lealtad de la Suerte es un sesgo cognitivo que nos dice que los clientes leales creen que tienen más probabilidades de ganar promociones aleatorias de un programa porque...
AA Smartfuel – Beating the price of fuel
The New Zealand Automotive Association (AA) was founded in 1903 as a small group of motoring enthusiasts in Auckland. Fast forward over a century and they boast...
Ahorre en una buena noche de sueño con Sheridan Rewards
Sheridan Rewards es un programa de fidelización ofrecido por Sheridan, un conocido minorista australiano de ropa de cama, toallas y accesorios para el hogar de primera calidad. El programa es...
Opal+: Is it on track, or will it derail?
NSW Government has announced their commitment to invest $568 million to upgrade the Opal card system, which they say will make using transport right across the...
Can you put a lifetime guarantee on your customer’s loyalty? William Painter believes so.
Who is William Painter? William Painter was an American mechanical engineer and inventor who patented over 85 inventions in the late 1800s. These include the...
Earn money on your online purchases with Swagbucks
Swagbucks is a cashback app that allows members to save money with coupons and promo codes when shopping at featured stores online. Swagbucks is quickly becoming a...
Loyalty Options in Modern Investment Strategies
The 2020s have provided a landscape for historic changes in financial markets. Rollercoaster market movements, meme stocks, ultra-low interest rates, crypto,...
Fabletics: How much would you pay for a membership?
Fabletics is a lifestyle brand that brings fashion and accessibility to customers through their fitness, loungewear and swimwear collections for men and women. The...