El Efecto Lealtad de la Suerte es un sesgo cognitivo que nos dice que los clientes leales creen que tienen más probabilidades de ganar promociones aleatorias de un programa porque...
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AA Smartfuel – Beating the price of fuel
The New Zealand Automotive Association (AA) was founded in 1903 as a small group of motoring enthusiasts in Auckland. Fast forward over a century and they boast...
Ahorre en una buena noche de sueño con Sheridan Rewards
Sheridan Rewards es un programa de fidelización ofrecido por Sheridan, un conocido minorista australiano de ropa de cama, toallas y accesorios para el hogar de primera calidad. El programa es...
Opal+: Is it on track, or will it derail?
NSW Government has announced their commitment to invest $568 million to upgrade the Opal card system, which they say will make using transport right across the...
Programa de fidelidad Subway My Way
Subway, la popular cadena de sándwiches, ofrece en EE.UU. un programa de fidelización llamado Subway My Way que recompensa a los clientes por sus compras mediante ofertas y puntos...
Can you put a lifetime guarantee on your customer’s loyalty? William Painter believes so.
Who is William Painter? William Painter was an American mechanical engineer and inventor who patented over 85 inventions in the late 1800s. These include the...
Earn money on your online purchases with Swagbucks
Swagbucks is a cashback app that allows members to save money with coupons and promo codes when shopping at featured stores online. Swagbucks is quickly becoming a...
What is a Loyalty Option and does it generate loyalty?
The 2020s have provided a landscape for historic changes in financial markets. Rollercoaster market movements, meme stocks, ultra-low interest rates, crypto,...
Spotify Fans First – rewarding loyal listeners
Spotify is one of the largest music streaming service providers in the world. Born in Stockholm, Sweden, Spotify changed the music streaming game through a...
Fabletics: How much would you pay for a membership?
Fabletics is a lifestyle brand that brings fashion and accessibility to customers through their fitness, loungewear and swimwear collections for men and women. The...
Afterpay Day Sale: What are the Real Benefits?
The Afterpay Day Sale was on last week! Between the seventeenth and twentieth of March, Afterpay users were treated to slashed prices, competitions, and exclusive...
Being fully vaccinated is the new exclusive membership status and the vaccination certificate is your membership card. Change my mind.
We’ve seen loyalty programs gain more and more traction throughout COVID-19, because brands have had to adjust to running their operations differently and require...