Con el aumento de la prevalencia y la popularidad de los programas de beneficios para socios (en los que los programas de fidelización ofrecen a sus miembros...
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rewards
Choosing the right Loyalty Program Rewards: Efficient Rewards are Best
Rewards play a critical role in driving member acquisition, engagement and retention. People are motivated to join loyalty programs based on the promise of value....
Earn rewards on your steps with Sweatcoin
Sweatcoin is a free app that allows users to earn digital currency as payment for their movement. With over 90 million users, the fitness app has held the number...
Lacklustre loyalty schemes: Why do so many loyalty programs look the same?
The internet has brought in a loyalty program copy-cat era. Many loyalty programs today offer similar rewards or such a variety of rewards that the program becomes...
The Paradox of Choice in Loyalty and Rewards Programs
People love the idea of more choice. Or do they… Brands will often assume that offering customers more information, more options, more choice will make the...
Fractional Shares (or Stock) offer new ways to reward customers
Updated 31st October 2023: Upstreet has since closed down after four years of operations. Card-linking and bank account-linking is booming in a big way, and...
Max Brenner Loyalty: Choc-full of Brenner-fits
Max Brenner was founded in 1996 in Israel by the original “bald man”, Oded Brenner, and past business colleague Max Fichtman. Brenner had planned to be a writer,...
Earn money on your online purchases with Swagbucks
Swagbucks is a cashback app that allows members to save money with coupons and promo codes when shopping at featured stores online. Swagbucks is quickly becoming a...
Westfield Direct: Bringing the shopping centre to your doorstep
Westfield Australia may have just established a new standard for retail convenience, now offering to connect customers with not only their favourite retailers but...
Trafalgar VIT: A Missed Trip on Valued Rewards
With COVID-19 vaccines rolling in and international borders opening, travel is the one thing on everyone’s mind. After being starved of travel for over two years,...
e.l.f. Cosmetics: A lesson on building engagement
e.l.f. Cosmetics offers a lesson in engagement through their loyalty program the e.l.f. Beauty Squad. The cosmetic brand continues to find more ways to stimulate...
Treasury Wine Estates: Luxury Wine Vault
Treasury Wine Estates (TWE) is one of the largest wine companies in the world. With a portfolio of brands including Penfolds, Beringer, Wolf Blass, Matua and...