Blockchain Loyalty (2nd Edition).
Disrupting Loyalty and reinventing marketing using blockchain and cryptocurrencies.
Blockchain Loyalty provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing around the world. Written by Philip Shelper with contributions by Piper Alderman.
Blockchain Loyalty 2nd Edition features:
- the basics of blockchain and cryptocurrencies
- the history of loyalty currencies
- a world-first blockchain loyalty research project
- interviews with blockchain loyalty companies
- the essentials of running an Initial Coin Offering
- business models including tax and legal considerations
- blockchain marketing gamification basics
- enterprise-level applications by major loyalty programs
- an overview of blockchain loyalty technology