A discussion with Annex Cloud on leveraging loyalty for your digital transformation
26 June 2023
Kate Pay

Loyalty & Reward Co’s CEO Philip Shelper was recently a guest on Annex Cloud’s loyalty podcast ‘Get Personal with Loyalty’ to discuss the importance of personalisation and the challenges brands face around collecting and leveraging data.

Key topics covered

  • 3 key aspects of personalization to consider
  • Key challenges around effectively collecting and leveraging data
  • Where most brands get stuck plus simple steps brands can take to make loyalty more manageable

<a href="https://loyaltyrewardco.com/author/kate/" target="_self">Kate Pay</a>

Kate Pay

Kate is a Strategy Consultant at Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement, and operate the world’s best loyalty programs for the world’s best brands. Kate has previously worked in marketing and account management roles across various industries including aviation and insurance. Kate applies her skills across all aspects of the business, including loyalty program design, lifecycle strategy, market research and member engagement.

Read our latest expert insights

Is it a reward to turn fifty?

The FiftyUp Club was created in 2013 to help those who are 50 and over gain access to discounts, special offers and information. The FiftyUp Club was built upon a...

Let's talk

Need to level up your loyalty program? Want to tap into our expertise? Let's talk!