As a brand, choosing the right loyalty program framework is a critical decision to drive customer engagement and retention. This requires reviewing all of the...
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Kate Pay
A discussion with Open Loyalty on how to prepare a good loyalty program strategy
Loyalty & Reward Co's CEO Philip Shelper was recently a guest on Open Loyalty’s podcast 'Loyalty program builders' to discuss how brands can develop a loyalty...
Loyalty panel discussion: how brands can use loyalty to recession-proof and boost business
Earlier this year Loyalty & Reward Co's CEO Philip Shelper was invited to take part in an expert panel discussion at Shoptalk in Las Vegas to discuss how...
A discussion with Annex Cloud on leveraging loyalty for your digital transformation
Loyalty & Reward Co's CEO Philip Shelper was recently a guest on Annex Cloud’s loyalty podcast 'Get Personal with Loyalty' to discuss the importance of...
Elevate Your Travel Experience with the New JetBlue Loyalty Program: Discover New Perks and Benefits
In an exciting move, JetBlue has revamped its loyalty program strategy offering more choices, flexibility and additional perks for their loyal flyers. JetBlue’s...
Discover the most popular global shopping mall loyalty programs
In today's competitive retail landscape, shopping malls are turning towards loyalty programs to attract and retain customers. These programs come in various shapes...
Pros and Cons of Loyalty Programs
When it comes to developing an effective loyalty strategy, brands need to be aware of both the pros and cons of loyalty programs to ensure they are going in with...
Take a look inside the ‘PlayStation Stars’ loyalty program
Towards the end of 2022, PlayStation debuted a new loyalty program ‘PlayStation Stars’ incorporating points, digital collectibles and rewards to draw in the...
Loyalty Frameworks: Discounts
Discounts are used extensively in loyalty and member engagement programs by providing members with offers which are not accessible to non-members (exclusivity). In...
Loyalty Frameworks: Punch & Stamp Cards
The most pervasive loyalty program design in the world is the punch and stamp cards. A member collects punches/stamps for purchases, and after earning enough to...
Loyalty Psychology: Expectancy Theory of Motivation
Expectancy theory of motivation (Vroom, 1964)[i] is an example of a loyalty psychology theory which proposes that people are motivated to behave because they...
Receipt Scanning in Loyalty Programs
Receipt scanning is a form of loyalty technology where a member is able to take a photo of their receipt via their smartphone, which they can upload to receive...