Businesses are continuously seeking innovative ways to enhance customer engagement and loyalty. Artificial Intelligence (AI) is proving to be a game-changer in...
All the loyalty insights from our expert team.
Articles
How Loyalty Programs Can Grow Incremental Revenue
The global loyalty program market is valued at $180 billion in 2022 (estimate). The market is forecasted to grow at a CAGR of 5–6 percent to $179–191 billion...
Unlocking the Power of Clawback Incentives in Loyalty Programs
In today's competitive market, businesses are constantly seeking innovative ways to foster customer loyalty and drive long-term engagement. One such tactic is...
CRMC 2024: 5 Key Insights to Build Loyalty Programs in the Age of Acceleration
CRMC 2024 in Chicago wrapped up, leaving attendees with valuable insights from leading retail brands and solution providers. For Loyalty & Reward Co, the...
Loyalty Programs Gone Wrong: Cautionary Tales and Lessons Learned
Customer loyalty is a crucial factor in driving long-term success, particularly in this highly competitive environment. Companies across various industries invest...
The ultimate guide to crafting a powerful loyalty marketing strategy
The keys to sustainable growth lie in retaining customers and nurturing brand loyalty. Crafting a robust loyalty marketing strategy is paramount to achieving these...
Unlocking the power of personalised birthday rewards in loyalty programs
Every year a special opportunity comes around, where brands can incorporate a truly personalised element into their loyalty program design. A member’s birthday!...
The Evolution of Loyalty Programs: From Points to Personalisation
Loyalty programs have long been a staple of customer engagement strategies, providing a way for businesses to reward customers for their repeated purchases and...
Challenging loyalty trends: apps, data, personalisation and more
I am regularly exposed to trends, themes, generalisations and buzzwords regarding the current and future state of loyalty in my day-to-day with clients, at loyalty...
Challenges in loyalty program databases
Spot the three differences Certainly the following Excels aren’t real. However, let's look at the fictitious entities of 'Reality Check Ltd.' and 'Prime...
Decoding Member Benefit Programs
I’m not sure if it was a coincidence or whether it is rewards season. But I received emails from my electricity, telco and insurance providers over the past 2...
Comportamientos aprendidos del consumidor: psicología en los programas de lealtad
Este artículo trata sobre los estudios en comportamiento y aprendizaje, los cuales constituyen los cimientos de la psicología en lealtad del consumidor. La ley del...