Most loyalty programs are built on predictability. Earn ten stamps, get a free coffee. Reach 500 points, unlock a $10 voucher. Fly 50,000 miles, retain Gold status...
All the loyalty insights from our expert team.
Articles
Data By Design
Data is one of the primary raw materials of modern business. It underpins the ability to serve a customer, fulfil a transaction, personalize a communication, and...
10 Ways To Vamp Up Your Loyalty Program This Holiday Season
The holiday season is a time of heightened consumer activity, with people eagerly seeking the perfect gifts for their loved ones. For businesses, this presents a...
Do Loyalty Programs Work? Just Ask Auchan.
Auchan loyalty programs are not the most visible in global loyalty conversations. That is partly a function of geography; the French hypermarket group operates...
Psychological Ownership in Loyalty Programs: The Science Behind “Mine”
There is a feeling that separates the most loyal customers of a brand from everyone else. It is not satisfaction or habit, but the feeling that something belongs...
Building emotional loyalty that goes beyond discounting
Building emotional loyalty is key to a successful loyalty program. As loyalty consultants we know that when margins tighten and consumers start counting every...
Subscription Fatigue Is Real. Can Loyalty Be the Antidote?
The subscription economy is booming. Consumer patience is not. Here's what brands need to consider before layering loyalty and subscriptions together. On paper,...
Designing DTC Loyalty Programs for Scale, Profit and ROI
Stop rewarding everyone. Start rewarding the right ones. Learn how DTC loyalty programs can drive predictable revenue, reduce churn, and scale profitably. For most...
Why Customers Ignore Most Loyalty Programs
Loyalty programs are designed to create a mutually beneficial relationship where brands get repeat business and in return, customers get rewarded. Yet despite...
What Customers Lose When Finance Wins
Companies launch loyalty programs to acquire new customers, drive incremental sales, repeat purchases, frequency, share of wallet, etc... pick your KPI. And yet,...
Loyalty and Revenue Management Explained
A simple guide to understanding how yield optimisation and customer loyalty can work together to create sustainable growth. Every business that sells a limited...
The Data Bargain
For decades, loyalty has been built on an unspoken bargain. Consumers provide data, and in exchange, they expect value. This data bargain, known as value exchange,...