A practical guide to structuring, writing, and future-proofing the FAQ page your members actually use. A loyalty program lives or dies by how well members...
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Articles
How to Make Your Loyalty Program Visible in AI Search
Google announced the biggest change to its search product in more than 25 years at Google I/O in May 2026. The familiar list of ranked links is giving way to AI...
How Sustainability is Reshaping Loyalty
Loyalty programs have always reflected what brands think their customers value. For decades, that meant discounts, free products, and status perks. But something...
Serie de Psicología de Lealtad: Teoría de la Identidad Social
Cientos de miles de pasajeros se mueven cada día entre Santiago, Lima, Bogotá y São Paulo. Parejas, familias, ejecutivos y viajeros solitarios... todos pasan por...
What BTS Can Teach Brands About Human-Centric Loyalty
Transactional loyalty and emotional loyalty are not the same thing. A customer might stay because the rewards are convenient. Because the friction of leaving feels...
Your hotel doesn’t want to clean your room
Being privileged to travel constantly around the world, I stay in a lot of hotels. One thing is very clear; hotels do not want to clean your room during your stay....
Same, same, but different? Why member benefit programs are losing their power
Across the globe, there is no shortage of member benefit programs. Consumers now receive access to discounts, perks and offers through many of the brands they are...
Do Loyalty Programs Work? Just Αsk McDonald’s
Editor’s note, May 2026: This article was first published in September 2024. It has been updated to reflect current MyMcDonald’s Rewards performance, reward tiers...
Serie de Psicología de Lealtad: Teoría de la Disonancia Cognitiva
Planeabas ir a El Palacio de Hierro a comprar zapatos y gastar USD$300 o USD$400. Pero ya estando ahí, también saliste con una bolsa increíble de Burberry de casi...
3 types of merchant funded loyalty programs
Editor’s note, May 2026: This article was first published in October 2022. It has been updated to reflect current merchant funded loyalty program models, including...
Serie de Psicología de Lealtad: Heurística de Representatividad
1000 es evidentemente más que 10. Pero los dos números pueden representar exactamente lo mismo. Por ejemplo, en un programa de fidelización, 1000 puntos pueden...
Do Loyalty Programs Work? Just Αsk Costa Coffee
Editor’s note, May 2026: This article was first published in October 2024. We updated it to reflect current Costa Club benefits and answer the question, “Do...