Lululemon is one of the most studied brands in global retail, and for good reason. The Vancouver based activewear company has grown from a single yoga store in...
All the loyalty insights from our expert team.
Anand Patel
Your Loyalty Program Is Your Most Valuable Data Asset
The conversation about loyalty programs has shifted. For years, the debate centred on reward economics: are points too expensive? Is the tier structure right? Are...
When Tiers Stop Working: How to Redesign Loyalty Tier Structures Around Engagement, Not Just Spend
Most loyalty tier structures were built to reward spend. The problem is that spend alone is a poor proxy for the behaviours organisations actually want to drive....
Burger King Serves Up Exclusive Daylight Savings & Pi Day Deals for Royal Perks Members
Burger King is rolling out exciting "daylight savings" and "Pi day deals" for its Royal Perks members. Starting March 9th, members can enjoy a full week of daily...
Loyalty Fraud: British Airways falls victim to compromised third-party system link
Loyalty programs frequently encounter security challenges, with compromised third-party system links posing one of the most significant threats. These...
The Critical Role Commercial Modelling Plays In The Success Of A Loyalty Program
Introduction In today’s competitive market, loyalty programs have become a vital tool for businesses aiming to retain customers and boost revenue. However, while...