“No one wants to be patient. No one wants to wait for anything. They want it right now - that instant gratification.” - P. J. Tucker Instant gratification has...
All the loyalty insights from our expert team.
Articles
Riding the wave of rewards with Uber One
If you were following the Australian Open in recent weeks, there’s a high likelihood that you’ve watched Uber’s latest promotion featuring tennis icon Andre Agassi...
BYD cars, ships and loyalty programs
The Dawn of a New Era in Electric Vehicle Transportation In a significant move, BYD, the world's leading electric vehicle (EV) manufacturer, has recently...
Loyalty Program Trends of 2024
Loyalty programs have become a crucial element of the customer experience, and in 2023, numerous emerging trends transformed the loyalty landscape. This blog will...
Rewarding sustainability and social responsibility through loyalty programs
Brands should seek to understand the complexity, nuance and challenges of implementing a reward system around sustainability or social responsibility.
Do small businesses need a loyalty program?
Loyalty programs are pivotal for small businesses, serving as a key strategy to cultivate long-term customer relationships and encourage repeat purchases. By...
5 Simple Strategies to enhance your Loyalty Program this Black Friday
Black Friday is known to many shopping lovers as the manic weekend with brands discounting their products and services. It marks the start of the holiday shopping...
How does ethics come into loyalty programs
Ethics play a significant role in loyalty program design, shaping how organisations interact with their members and how these programs operate. This article...
Omotenashi: Anticipate, Personalise and Be Grateful for True Loyalty
Omotenashi is a Japanese term that refers to a specific approach to hospitality and customer service. It is often translated as "selfless hospitality" or...
What heights will the Rex Flyer loyalty program reach?
Founded in 2002, Rex Airlines has grown to become one of the largest regional airlines in Australia. The airline is known for its focus on safety, reliability, and...
Is a subscription program a loyalty program?
As a loyalty consultant, a question that we are continuously being asked by our clients is if a subscription program can be classified as a loyalty program. Whilst...
Loyalty in Japan is everywhere!
I'm in Japan now and I feel I'm in "loyalty Disneyland". Every store has a loyalty program. And when I say every store, I mean EVERY store! Every shopping centre,...