Most loyalty tier structures were built to reward spend. The problem is that spend alone is a poor proxy for the behaviours organisations actually want to drive....
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Anand Patel
Burger King Serves Up Exclusive Daylight Savings & Pi Day Deals for Royal Perks Members
Burger King is rolling out exciting "daylight savings" and "Pi day deals" for its Royal Perks members. Starting March 9th, members can enjoy a full week of daily...
Loyalty Fraud: British Airways falls victim to compromised third-party system link
Loyalty programs frequently encounter security challenges, with compromised third-party system links posing one of the most significant threats. These...
The Critical Role Commercial Modelling Plays In The Success Of A Loyalty Program
Introduction In today’s competitive market, loyalty programs have become a vital tool for businesses aiming to retain customers and boost revenue. However, while...