Loyalty programs frequently encounter security challenges, with compromised third-party system links posing one of the most significant threats. These...
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Articles
¿Los programas de lealtad funcionan? Solo pregúntale a SAS EuroBonus.
A veces, los programas de lealtad son tan exitosos que pueden considerarse anticompetitivos. Este fue el caso de Scandinavian Airlines (SAS), la aerolínea...
Loyalty Fraud: The Risks of Members Engaging in First Party Fraud
First-party fraud is a deceptive practice where a member of a loyalty program exploits the system for personal gain, often in ways that are difficult to detect....
Do Loyalty Programs Work? Just Ask Bath & Body Works
My Bath & Body Works Rewards, launched nationally in the US in 2022, has rapidly become a standout example of a successful loyalty program. The program has not...
Loyalty Fraud: United Mileage Plus protects against status match fraud
Major loyalty programs which support status tiers often run status match campaigns, but these can inadvertently open the door to status match fraud. These...
Loyalty Fraud: World of Hyatt protects against points transfer fraud
Points or miles transfers and pooling have become prevalent features in loyalty programs, particularly in the travel and airline sectors (such as hotels and...
Loyalty Fraud: The threat of Join Bonus Fraud
Loyalty programs continually grapple with sophisticated fraudsters seeking to exploit system weaknesses for personal gain. Among these threats, join bonus fraud...
¿Los programas de lealtad realmente funcionan? Pregúntale a Avis y Budget
¿Los programas de lealtad funcionan? La industria de alquiler de autos está muy homogeneizada, y para muchos consumidores la única diferencia entre las marcas son...
Loyalty Fraud: Tesla’s referral program fraud
Referral programs incentivise loyalty program members to invite family and friends to join. This can be an effective method for brands to acquire new customers,...
Do Loyalty Programs Work? Just ask Tesco
Do loyalty programs work? Just ask Tesco
Loyalty Program Trends: What’s Hot and What’s Not
The landscape of customer loyalty programs has evolved rapidly over the years. As such, for loyalty managers and employees responsible for looking after their...
La verdadera historia de los programas de lealtad
La historia de los programas de lealtad Los programas de lealtad han existido durante cientos de años; sin embargo, cada día evolucionan, adoptando formas más...