Loyalty Courses in APAC and Europe.
Based in Australasia and Asia Pacific region?
Based in Europe?
Course Overview
Loyalty Programs: The Complete Masterclass is the world’s leading education course on loyalty marketing, customer loyalty psychology and loyalty program design.
The course draws on content from the course textbook, Loyalty Programs: The Complete Guide, academic research and decades of combined loyalty industry experience across the team of educators.
Loyalty Programs: The Complete Masterclass comprehensively covers all aspects of best-practice loyalty programs which can be immediately applied within your own career and company.
The course covers:
- The history of loyalty programs
- Loyalty psychology and academic reviews
- Best-practise principles and design framework
- Data and lifecycle marketing strategies
- Technology and emerging capabilities
- Commercial modelling and fraud risks
Europe
UPCOMING COURSES
London November 2024
When: 12th – 13th (9:30am – 6:00pm)
Where: Runway East Bloomsbury, 24-28 Bloomsbury Way, London WC1A 2SN
Join us for an exciting two days filled with insightful sessions and hands-on workshops at Runway East Bloomsbury. Reserve your spot today. The course is proudly sponsored by Talon.One and Apply Digital. It includes guest presenters Charlie Hills (Mando) and Sam Panzer (Talon.One).
Click below to find out more or book now
Amsterdam April 2025
When: Final dates and booking details to be released soon
Where: Pathé Cinema, Kleine-Gartmanplantsoen 15-19, 1017 RP Amsterdam
Proudly sponsored by NeoDay, this two-day, in-person course will be hosted in the Pathé cinema.
All attendees will receive a free copy of course textbook, Loyalty Programs: The Complete Guide as part of the workshop.
Berlin May 2025
When: Final dates to be released soon
Where: Details to be released soon
Planned to be part of Talon.One’s INCENTIVIZE 2025 event, this two-day, in-person course will include a complimentary ticket to the conference and other activities.
Australia
major announcement coming soon
Loyalty & Reward Co deliver Loyalty Programs: The Complete Masterclass to other loyalty professionals in Australia.
The course is presented by experts across the Loyalty & Reward Co team including CEO Philip Shelper. Run as 4x half-day virtual sessions, the course is interactive, informative and practical.
All attendees receive a free copy of course textbook, Loyalty Programs: The Complete Guide upon enrolment.
Can’t make it to the course?
Stay up to date on all of our upcoming workshops
Praise from attending professionals
“Despite the fact that I have 25 years’ experience in CRM, loyalty and database marketing, there was some really interesting progressive information that I will be taking back to my workplace."
Debbie Royale, Deputy Director, Nottingham Society
“The BAU usually takes over and we lost sight of the strategic goals that we should focus on, so this course has been a good reminder of the key principles of what makes great loyalty. Philip's lectures have been absolutely fascinating and really helps sort out the focus of how we think about loyalty and helped me to identify some easy wins and some good gap closers, every minute was gold dusting."
Louisa Evans, Head of Loyalty and Retention, Hornby Hobbies
“Absolutely loved this course, one of my favourite things has been the networking opportunity to collaborate with other loyalty leaders across many different industries and also learning about the psychology that sits behind loyalty."
Michelle Williams, Senior Loyalty Manager, Vodafone
“It has been amazing, the chance to digest some of the knowledge that is in Loyalty Programs: The Complete Guide which is my go-to desk reference for all things loyalty but also to be in the room with great brands to talk about what is working and where we're stuck on our respective programs. It was a chance to talk across the industry, share best-practices and navigate challenges together is really valuable."
Sam Panzer, Director of Industry Strategy, Talon.One
“I took the course to fill in gaps in our knowledge and found out we had a lot more gaps then we thought. It has been really insightful, Phil and Tom really know their stuff and it has been great to meet other solution providers. I really recommend it.”
Tom Holt, Co-Founder, Payment Loyalty
Who is the course for?
If you are an employee, a business owner, or a marketing industry professional looking to grow and engage your customer base, drive repeat purchases, and differentiate from competitors, then this course is for you.
‘After four years working on loyalty program design at Qantas Frequent Flyer, in 2013 I launched Loyalty & Reward Co.
Over more than eleven years we have been engaged as loyalty consultants by over 120 major brands globally. This course presents the combined knowledge of the Loyalty & Reward Co team and other industry professionals.
Drawing on content from our book Loyalty Programs: The Complete Guide (2nd Edition), the course will provide you with a thorough understanding of loyalty programs, which can be immediately applied within your own career and company.’
Philip Shelper, CEO, Loyalty & Reward Co.