The loyalty currency (points) model is without a doubt, the most commonly used framework in major enterprise loyalty programs. This is particularly true for the...
Todos los 'insights' de nuestro equipo de expertos
Earn money on your online purchases with Swagbucks
Swagbucks is a cashback app that allows members to save money with coupons and promo codes when shopping at featured stores online. Swagbucks is quickly becoming a...
Health Insurance: A Comparison of Loyalty Programs
Health insurance, like many utility services, is a given for most Australians. Being an essential service, customers are always on the lookout for value. There are...
CBA’s engaging new program – Commbank Yello
CBA has continued its rapid digital transformation to enhance the customer experience across the banking business. The launch of CommBank Yello was recently...
THE INTERNATIONAL BANK OF PANCAKES LOYALTY PROGRAM
The International Bank of Pancakes opened to the public last month in the US. Hungry Americans can now save PanCoins, which are crypto-pancakes they can use to buy...
What is a Loyalty Option and does it generate loyalty?
The 2020s have provided a landscape for historic changes in financial markets. Rollercoaster market movements, meme stocks, ultra-low interest rates, crypto,...
Westfield Direct: Bringing the shopping centre to your doorstep
Westfield Australia may have just established a new standard for retail convenience, now offering to connect customers with not only their favourite retailers but...
Neobanks and loyalty programs
The number of Neobanks continues to increase bringing more alternatives to both retail and business banking. Loyalty has played a big part in their growth and...
Formula 1 enters the loyalty space
The hysteria around Formula 1 (F1) continues to grow rapidly each year, with TV audiences of approximately 1.55 billion and nearly 19 million followers on...
Ambassador Programs: How Can They Help?
Ambassador programs are becoming increasingly popular, particularly in areas of specialised knowledge, like the health and fitness industry, where consumers often...
The Metaverse is coming? According to kids, it’s already here.
ERIK the skeleton is an eleven-year-old Australian YouTuber. He specialises in stop motion animation and is an avid gamer. I recently interviewed Erik about the...
Burberry: Transforming luxury loyalty
Among all industries, fashion retail is recognised to be one of the more challenging sectors to cultivate member loyalty. This is due to several factors including:...