by Philip Shelper | 28 Jul 2020 | Articles
Games are defined as ‘an activity that one engages in for amusement or fun’, and ‘a complete episode or period of play, ending in a final result’.[1] Gamification is the use of elements of gameplay in non-game contexts to stimulate specific behaviours. These...
by Scott Harrison | 22 Jul 2020 | Guides
Loyalty programs offer a lot of benefits to members, whether in the form of points, discounts, or special benefits. While they have become a way for businesses to differentiate themselves, their growing significance means loyalty programs have become a target for...
by Philip Shelper | 29 Jun 2020 | Loyalty Program Reviews
Creators Club is the loyalty program of global mega-brand Adidas. It is always surprising to engage with the loyalty programs of major brands and discover poor design, sloppy execution and ineffective communications, but with Creators Club we find yet another example....
by Philip Shelper | 18 Oct 2019 | News
Make 2020 more meaningful with the ADMA Loyalty Programs Masterclass. With practical hands-on learning from Australia’s leading loyalty consulting agency, Loyalty & Reward Co, in just 4 weeks you’ll know more about loyalty programs than many loyalty...
by Zoe Tattersall | 12 Sep 2022
Loyalty Courses in APAC and Europe. Based in Australasia and Asia Pacific region? Learn ABOUT THE AUSTRALIAN COURSE Based in Europe? Learn ABOUT THE EUROPEAN COURSE Course Overview Loyalty Programs: The Complete Masterclass is the world’s leading education...
