Major loyalty programs which support status tiers often run status match campaigns, but these can inadvertently open the door to status match fraud. These...
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Status Tiers
Elevate Your Travel Experience with the New JetBlue Loyalty Program: Discover New Perks and Benefits
In an exciting move, JetBlue has revamped its Loyalty program strategy offering more choices, flexibility and additional perks for their loyal flyers. JetBlue’s...
Microsoft Rewards: Earn Rewards for Doing the Things You Already Do
Microsoft is one of the most well-known companies in the world. Known for its innovative products and services, Microsoft continuously shapes the digital landscape...
Swarovski Crystal Society – a shining for future member needs
Swarovski is an Austrian jewellery company which originated in 1895 and has since offered glamourous signature crystal jewellery across the world. Swarovski has...
Shangri-La: The Successful Paradise of Hotel Loyalty Programs
Shangri-La Hotels and Resorts is a luxury hotel group with over 100 properties located in 78 destinations across the world in Asia, the Middle East, Europe, North...
Country Road & Trenery Rewards: Is it on the right path?
Country Road began in 1974 as a single store in Hawthorn, Victoria. Over the years, the brand has grown into one of the most recognised clothing retailers in...
From ring to cradle and beyond: David’s Bridal Diamond Loyalty program
Essentially, weddings are a significant milestone in a person’s life, but they are not the only milestone. Many brands in the wedding industry recognise that their customers’ needs go beyond just planning their wedding day.
Airtasker’s Tasker Tiers: Are They a Joy or a Task?
Airtasker is a platform with growing popularity where people can load tasks and other people, ‘Taskers’, can offer to complete them. The tasks can be anything from...
Red Rooster: The rewards are calling
Red Rooster is an Australian fast food restaurant chain founded in 1972 that specialises in roast chicken, chicken burgers and fried...
Frameworks: Status Tiers
Status tiers are commonplace in many loyalty programs around the world. Although we see them all the time, like points, these programs can still be effective under...
I think I have a new favourite loyalty program
Clients and colleagues are always interested in what my favourite loyalty program is. Whilst I love Mecca Beauty Loop dearly, I think I might have found a...
Mecca Beauty Loop Launch New Tier (and the crowd goes wild)
Even though I'm a loyalty consultant and try to come across as professional, I'm a shameless Mecca Beauty Loop fan girl and cannot contain it. For background, my...