Editor’s note, April 2026: This article was first published in June 2022. Crown Rewards has since updated parts of the program, including its membership cycle,...
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Status Tiers
Microsoft Rewards: Earn Rewards for Doing the Things You Already Do
Editor’s note, April 2026: This article was first published in May 2023. This update reflects current Microsoft Rewards mechanics from an Australian user...
Loyalty Fraud: United Mileage Plus protects against status match fraud
Major loyalty programs which support status tiers often run status match campaigns, but these can inadvertently open the door to status match fraud. These...
Elevate Your Travel Experience with the New JetBlue Loyalty Program: Discover New Perks and Benefits
In an exciting move, JetBlue has revamped its Loyalty program strategy offering more choices, flexibility and additional perks for their loyal flyers. JetBlue’s...
Swarovski Crystal Society – a shining for future member needs
Swarovski is an Austrian jewellery company which originated in 1895 and has since offered glamourous signature crystal jewellery across the world. Swarovski has...
Shangri-La: The Successful Paradise of Hotel Loyalty Programs
Shangri-La Hotels and Resorts is a luxury hotel group with over 100 properties located in 78 destinations across the world in Asia, the Middle East, Europe, North...
Country Road & Trenery Rewards: Is it on the right path?
Country Road began in 1974 as a single store in Hawthorn, Victoria. Over the years, the brand has grown into one of the most recognised clothing retailers in...
From ring to cradle and beyond: David’s Bridal Diamond Loyalty program
Essentially, weddings are a significant milestone in a person’s life, but they are not the only milestone. Many brands in the wedding industry recognise that their customers’ needs go beyond just planning their wedding day.
Airtasker’s Tasker Tiers: Are They a Joy or a Task?
Airtasker is a platform with growing popularity where people can load tasks and other people, ‘Taskers’, can offer to complete them. The tasks can be anything from...
Red Rooster: The rewards are calling
Red Rooster is an Australian fast food restaurant chain founded in 1972 that specialises in roast chicken, chicken burgers and fried...
Frameworks: Status Tiers
Status tiers are commonplace in many loyalty programs around the world. Although we see them all the time, like points, these programs can still be effective under...
I think I have a new favourite loyalty program
Clients and colleagues are always interested in what my favourite loyalty program is. Whilst I love Mecca Beauty Loop dearly, I think I might have found a...