Loyalty Programs: The Complete Masterclass, the world’s leading loyalty course.

Loyalty Programs: The Complete Masterclass Overview

Loyalty Programs: The Complete Masterclass is the world’s leading loyalty education course.

The course draws on content from textbook, Loyalty Programs: The Complete Guide (2nd Edition), academic research, and decades of combined loyalty industry experience across the team of educators.

The course is certified by The CPD Certification Service (UK). All graduating students are recognised as a Certified Loyalty Expert™ and invited to join the Masterclass alumni. 

Loyalty Programs: The Complete Masterclass comprehensively covers all aspects of best-practice loyalty programs which can be immediately applied within your own career and company.

The course covers:

The history of loyalty programs
Loyalty psychology and academic reviews
Best-practice principles and design framework
Data and lifecycle marketing strategies
Technology and emerging capabilities
Commercial modelling and fraud risks

Become a Certified Loyalty Expert™

Loyalty Programs: The Complete Masterclass has received CPD certification. This signifies that our comprehensive loyalty course meets the Continuing Professional Development (CPD) framework, ensuring participants gain valuable knowledge and skills directly applicable to their careers.

What are the benefits of becoming a Certified Loyalty Expert™?

Enhanced credibility: The CPD certification signifies expertise and commitment to the field
Career advancement: Helps professionals stand out in a competitive job market
Demonstrated expertise: The certification validates knowledge and skills
Stay current with industry trends: The course delves into the latest trends and innovations in loyalty marketing

Praise from attending professionals

“Despite the fact that I have 25 years’ experience in CRM, loyalty and database marketing, there was some really interesting progressive information that I will be taking back to my workplace."

Debbie Royale, Deputy Director, Nottingham Society

“The BAU usually takes over and we lost sight of the strategic goals that we should focus on, so this course has been a good reminder of the key principles of what makes great loyalty. Philip's lectures have been absolutely fascinating and really helps sort out the focus of how we think about loyalty and helped me to identify some easy wins and some good gap closers, every minute was gold dusting."

Louisa Evans, Head of Loyalty and Retention, Hornby Hobbies

“Absolutely loved this course, one of my favourite things has been the networking opportunity to collaborate with other loyalty leaders across many different industries and also learning about the psychology that sits behind loyalty."

Michelle Williams, Senior Loyalty Manager, Vodafone

“It has been amazing, the chance to digest some of the knowledge that is in Loyalty Programs: The Complete Guide which is my go-to desk reference for all things loyalty but also to be in the room with great brands to talk about what is working and where we're stuck on our respective programs. It was a chance to talk across the industry, share best-practices and navigate challenges together is really valuable."

Sam Panzer, Director of Industry Strategy, Talon.One

“I took the course to fill in gaps in our knowledge and found out we had a lot more gaps then we thought. It has been really insightful, Phil and Tom really know their stuff and it has been great to meet other solution providers. I really recommend it.”

Tom Holt, Co-Founder, Payment Loyalty

Upcoming courses

Sydney March 2025

When: 13th – 14th (9:30am – 5:30pm)
Where: Salesforce Tower, 180 George Street Sydney, NSW 2000 Australia

Proudly sponsored by carbonx.

The course will be presented by Loyalty & Reward Co and will include guest speaker Ian Calpin (carbonx)

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Amsterdam April 2025

When: 2nd – 3rd (9:00am – 5:00pm)
Where: 45-2 Haparandadam 1013 AK Amsterdam Netherlands

Proudly sponsored by NeoDay.

The course will be presented by Philip Shelper, Hunter Murray and Kate Pay from Loyalty & Reward Co. It will also include guest presenter Jurgen Swaans (NeoDay).

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New York April 2025

When: 14 – 15th (9:30am – 5:30pm)
Where: Midtown Manhattan, New York (full address TBD)

Proudly brought to you in partnership with Antavo and Bloomreach.

The course will be presented by Philip Shelper, Ken Kaufmann, Scott Harrison and Federico Couret from Loyalty & Reward Co.

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Toronto May 2025

When: 14th – 15th (9:30am – 5:30pm)
Where: 60 Columbia Way 9th Floor, Markham, ON L3R 0C9, Canada

Proudly brought to you in partnership with CarltonOne.

The course will be presented by Philip Shelper, Ken Kaufmann, Scott Harrison and Federico Couret from Loyalty & Reward Co.

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Who is the course for?

If you are an employee, a business owner, or a marketing industry professional looking to grow and engage your customer base, drive repeat purchases, and differentiate from competitors, then Loyalty Programs: The Complete Masterclass is for you.

‘After four years working on loyalty program design at Qantas Frequent Flyer, in 2013 I launched Loyalty & Reward Co.

Over more than eleven years we have been engaged as loyalty consultants by over 120 major brands globally. This course presents the combined knowledge of the Loyalty & Reward Co team and other industry professionals.

Drawing on content from our book Loyalty Programs: The Complete Guide (2nd Edition), the course will provide you with a thorough understanding of loyalty programs, which can be immediately applied within your own career and company.’

Philip Shelper, CEO, Loyalty & Reward Co.