Loyalty Programs: The Complete Masterclass, the world’s leading loyalty course.
Loyalty Programs: The Complete Masterclass Overview
Loyalty Programs: The Complete Masterclass is the world’s leading loyalty education course.
The course draws on content from textbook, Loyalty Programs: The Complete Guide (2nd Edition), academic research, and decades of combined loyalty industry experience across the team of educators.
The course is certified by The CPD Certification Service (UK). All graduating students are recognised as a Certified Loyalty Expert™ and invited to join the Masterclass alumni.
Loyalty Programs: The Complete Masterclass comprehensively covers all aspects of best-practice loyalty programs which can be immediately applied within your own career and company.
The course covers:
- The history of loyalty programs
- Loyalty psychology and academic reviews
- Best-practice principles and design framework
- Data and lifecycle marketing strategies
- Technology and emerging capabilities
- Commercial modelling and fraud risks
Become a Loyalty & Reward Co Certified Loyalty Expert™
Loyalty Programs: The Complete Masterclass has received CPD certification. This signifies that our comprehensive loyalty course meets the Continuing Professional Development (CPD) framework, ensuring participants gain valuable knowledge and skills directly applicable to their careers.
What are the benefits of becoming a Certified Loyalty Expert™?
- Enhanced credibility: The CPD certification signifies expertise and commitment to the field
- Career advancement: Helps professionals stand out in a competitive job market
- Demonstrated expertise: The certification validates knowledge and skills
- Stay current with industry trends: The course delves into the latest trends and innovations in loyalty marketing
Praise from attending professionals
“Despite the fact that I have 25 years’ experience in CRM, loyalty and database marketing, there was some really interesting progressive information that I will be taking back to my workplace."
Debbie Royale, Deputy Director, Nottingham Society
“The BAU usually takes over and we lost sight of the strategic goals that we should focus on, so this course has been a good reminder of the key principles of what makes great loyalty. Philip's lectures have been absolutely fascinating and really helps sort out the focus of how we think about loyalty and helped me to identify some easy wins and some good gap closers, every minute was gold dusting."
Louisa Evans, Head of Loyalty and Retention, Hornby Hobbies
“Absolutely loved this course, one of my favourite things has been the networking opportunity to collaborate with other loyalty leaders across many different industries and also learning about the psychology that sits behind loyalty."
Michelle Williams, Senior Loyalty Manager, Vodafone
“It has been amazing, the chance to digest some of the knowledge that is in Loyalty Programs: The Complete Guide which is my go-to desk reference for all things loyalty but also to be in the room with great brands to talk about what is working and where we're stuck on our respective programs. It was a chance to talk across the industry, share best-practices and navigate challenges together is really valuable."
Sam Panzer, Director of Industry Strategy, Talon.One
“I took the course to fill in gaps in our knowledge and found out we had a lot more gaps then we thought. It has been really insightful, Phil and Tom really know their stuff and it has been great to meet other solution providers. I really recommend it.”
Tom Holt, Co-Founder, Payment Loyalty
"This course gave me a new lens on loyalty marketing—grounded in real strategy, data, and behavioral psychology. Following along with the book Loyalty Programs: The Complete Guide, the course bridged theory and practice through hundreds of global case studies and dynamic discussions. As someone working in CRM at a major fashion brand, I walked away more confident, inspired, and equipped with fresh, actionable ideas. A must for anyone serious about building smarter, more effective loyalty programs."
Anusha Singh, Digital Marketing – CRM, Calvin Klein
"The course was great and provided content geared to solve real world Loyalty program issues with detailed information on strategy, workflows and the tech stack!"
Larry Gray, VF Corporation
Upcoming courses
Budapest May 2026
WHEN:13 May 2026 9:00 am – 14 May 2026 2:00 pm
WHERE:Crowne Plaza Hotel, Budapest
Loyalty & Reward Co is proud to be Platinum Sponsor for Antavo Loyalty Days 2026.
As part of the 3-day event, Loyalty & Reward Co will run Loyalty Programs: The Complete Masterclass in conjunction with Apadmi, Bloomreach and CarltonOne.
The course will be presented by Philip Shelper, Hunter Murray and Kate Pay.
Baltimore July 2026
WHEN:20 July 2026 9:00 am – 22 July 2026 5:00 pm
WHERE:Baltimore Marriott Waterfront 700 Aliceanna Street Baltimore, MD 21202 UNITED STATES
Join hundreds of the world's top incentive and recognition professionals at the IMA Summit 2026.
This conference is the ultimate hub for collaboration, networking, education, and business. You'll have the chance to engage with experts, thought leaders, industry pioneers, and peers. Discover new research, emerging trends, and the best strategies to improve your programs. Stay ahead of the curve with our diverse range of sessions, covering everything from the incentive market to timeless best practices. You'll leave with a competitive edge and actionable takeaways that you can implement immediately.
The course will be presented by Philip Shelper, Scott Harrison and Federico Couret from Loyalty & Reward Co.
Mexico City September 2026
WHEN:29 September 2026 9:30 am – 30 September 2026 5:30 pm
LOMA | Loyalty Marketing es el evento especializado en estrategias de lealtad B2C, B2B y B2E más importante de América Latina. Está dirigido a líderes de lealtad, marketing, experiencia del cliente, ventas, trade marketing, recursos humanos, transformación digital e innovación, interesados en evolucionar sus programas de fidelización, incentivos y engagement.
LOMA | Loyalty Marketing is the most important event in Latin America focused on loyalty strategies across B2C, B2B, and B2E. It is aimed at leaders in loyalty, marketing, customer experience, sales, trade marketing, human resources, digital transformation, and innovation who are looking to evolve their loyalty programs, incentives, and engagement strategies.
The course will be presented by Philip Shelper, Scott Harrison and Federico Couret.
London October 2026
WHEN:5 October 2026 9:00 am – 6 October 2026 5:00 pm
WHERE:Runway East Bloomsbury, 24-28 Bloomsbury Way, London WC1A 2SN
Welcome to Loyalty Programs: The Complete Masterclass™ London Course.
Join us for an exciting two days filled with insightful sessions and hands-on workshops hosted in London. Learn from industry experts, network with like-minded loyalty professionals, and discover the latest trends in loyalty programs. Don’t miss this opportunity to enhance your knowledge and skills in customer loyalty.
Reserve your spot today.
The course will be presented by Philip Shelper, Hunter Murray and Kate Pay.
Can’t make it to the course? Interested in us coming to you?
Register your interest for upcoming workshops
Who is the course for?
If you are an employee, a business owner, or a marketing industry professional looking to grow and engage your customer base, drive repeat purchases, and differentiate from competitors, then Loyalty Programs: The Complete Masterclass is for you.
‘After four years working on loyalty program design at Qantas Frequent Flyer, in 2013 I launched Loyalty & Reward Co.
Over more than eleven years we have been engaged as loyalty consultants by over 120 major brands globally. This course presents the combined knowledge of the Loyalty & Reward Co team and other industry professionals.
Drawing on content from our book Loyalty Programs: The Complete Guide (2nd Edition), the course will provide you with a thorough understanding of loyalty programs, which can be immediately applied within your own career and company.’
Philip Shelper, CEO, Loyalty & Reward Co.
Let's talk
Need to level up your loyalty program? Want to tap into our expertise? Let's talk!
Connect with us
New York – 555 Broadhollow Road, Suite 305, Melville, NY 11747, United States
London – Level 2/20 St Thomas St, London, SE1 9RS, United Kingdom
Sydney – Level 1/56 Clarence St, Sydney NSW 2000, Australia
Melbourne – Level 2/696 Bourke St, Melbourne Victoria 3000, Australia
Sign up
to The Loop
Get the Latest Loyalty Program Trends and Insights