Founded in 2002, Rex Airlines has grown to become one of the largest regional airlines in Australia. The airline is known for its focus on safety, reliability, and...
All the loyalty insights from our expert team.
Is a subscription program a loyalty program?
As a loyalty consultant, a question that we are continuously being asked by our clients is if a subscription program can be classified as a loyalty program. Whilst...
Loyalty in Japan is everywhere!
I'm in Japan now and I feel I'm in "loyalty Disneyland". Every store has a loyalty program. And when I say every store, I mean EVERY store! Every shopping centre,...
Playing for Points: The Connection Between Pachinko and Loyalty Programs
Gambling in Japan is illegal, but pachinko is an exception. Pachinko is regarded as entertainment, and it is positioned as an amusement activity bringing joy to...
Navigating Loyalty Programs in Southeast Asia
Scenic aerial view of Halong Bay in Vietnam at sunset Southeast Asia is a diverse region with over 650 million people, and its loyalty program landscape is just as...
Webinar: Unveiling Loyalty Programs – The Complete Guide Edition 2
Buy the new second edition here Loyalty programs, when designed and optimised for success, can work to generate increased acquisition, spend, retention, advocacy...
Building Trust Through Loyalty: How Loyalty Programs Can Help Businesses Navigate Personal Data Privacy Issues
Companies across the globe are facing growing challenges within the data privacy landscape, with more companies than ever facing unprecedented threats of data...
Philip Shelper Featured in the Canberra Times on the 2nd Edition of Loyalty Programs: The Complete Guide
Philip Shelper's expertise in loyalty programs takes center stage in his recent feature in the Canberra Times. Read the full article here: Loyalty programs...
Loyalty Program Scams or Savers? Philip Shelper’s Insightful ABC Interview
Tune in to our CEO and founder, Philip Shelper's recent interview with ABC as he delves into the evolution of loyalty programs. Is your loyalty card really saving...
Loyalty Program or CRM Strategy: Which Does Your Business Need?
Why Do Loyalty Programs Fail?
Loyalty programs are essential for fostering customer loyalty and driving business growth, but they are not without their challenges. Despite their...
The psychology behind loyalty programs – Part 2
Following on from my previous blog on “The psychology behind loyalty programs – Part 1", this blog reviews an additional five consumer psychology principals and...