A milestone 13 years in the making
Over 13 years, Loyalty & Reward Co have built their reputation as the world’s leading loyalty consultancy, delivering more than 160 loyalty programs globally for major brands across North America, LATAM, Europe, Asia Pacific, and the Middle East. Today, Loyalty & Reward Co mark another milestone, the official opening of the Dubai office, extending the same expertise delivered from New York, London, Tokyo, Sydney, and Melbourne to MENA brands on the ground.
MENA is home to some genuinely world class loyalty programs. Loyalty & Reward Co have been part of that story, with our work across the region recognised at major international loyalty awards. The region’s loyalty market continues to grow, forecast to reach US$5.6 billion by 2030, up from US$3.4 billion in 2026, according to ResearchAndMarkets.com.
Meet Krishna Mohan, Loyalty Director (MENA)
Leading the Dubai office is Srikrishna Mohan, who joins Loyalty & Reward Co as Loyalty Director (MENA). Krishna brings more than two decades of loyalty and CRM leadership across well-known programs in the region, including Shukran Rewards at Landmark Group and Blue Rewards at Al-Futtaim, and most recently led the evolution of Nuhdeek at Nahdi, one of Saudi Arabia’s largest pharmacy chains, driving the program’s P&L. He brings a wealth of experience designing loyalty programs, data-driven strategies, AI-powered personalisation, and financial partnerships across the region.
Philip Shelper, CEO of Loyalty & Reward Co, said: “Loyalty & Reward Co are growing fast, and Dubai is a huge step for us as part of that global expansion. Krishna is the right person to lead the office, with extensive experience across MENA and an understanding of both the commercial and cultural sides of the region that will be valuable for our clients. We’re pleased to have him on the ground and make our MENA commitment official.”
Connect with the Dubai team
With Krishna Mohan now leading the Dubai office, MENA brands have a clear opportunity to work with Loyalty & Reward Co, the world’s only global pure-play loyalty consultancy. Reach out or book a meeting to discuss your loyalty strategy.
