Award-winning
loyalty program design
for global brands
New York | London | Tokyo | Sydney | Melbourne
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How we create real value
Design
In-depth discovery of data, customers and frameworks.
Comprehensive strategy to engage, retain and delight.
Implement
Evaluation and selection of best suited technology.
Successful program implementation and launch.
Operate
Expert program and partner management.
Data-driven optimisation and evolution.
World class clients demand world class work
Brands we’ve delighted
As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.
FEATURED CLIENTS
Success stories
We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.
We share as much knowledge as we can
Loyalty is our obsession
Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.
BOOK
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.
SERIES
Do Loyalty Programs Work? Best-in-class Examples
WHITEPAPER
The Essential Eight™: Guiding Loyalty Principles
COURSE
Loyalty Programs: The Complete Masterclass
Read our latest expert insights
Loyalty Fraud: Tesla’s referral program fraud
Referral programs incentivise loyalty program members to invite family and friends to join. This can be an effective method for brands to acquire new customers,...
Do Loyalty Programs Work? Just ask Tesco
Do loyalty programs work? Just ask Tesco
Loyalty Program Trends: What’s Hot and What’s Not
The landscape of customer loyalty programs has evolved rapidly over the years. As such, for loyalty managers and employees responsible for looking after their...