We design loyalty programs that drive acquisition spend engagement retention cost savings advocacy insight
The world’s only global pure-play loyalty consultancy
New York | London | Tokyo | Sydney | Melbourne
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How we create real value
Design
In-depth discovery of data, customers and frameworks.
Comprehensive strategy to engage, retain and delight.
Implement
Evaluation and selection of best suited technology.
Successful program implementation and launch.
Evolve
Data-driven optimisation and evolution
Expert loyalty ROI and financial management
World class clients demand world class work
Brands we’ve delighted
As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.
FEATURED CLIENTS
Success stories
We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.
We share as much knowledge as we can
Loyalty is our obsession
Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.
BOOK
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.
DIRECTORY
Loyalty Technology Solutions Directory
A comprehensive, unbiased guide to global loyalty technology solutions, combining industry expertise, market insights, and in-depth vendor listings to help organisations select the right platforms with confidence.
SERIES
Do Loyalty Programs Work? Best-in-class Examples
WHITEPAPER
The Essential Eight™: Guiding Loyalty Principles
COURSE
Loyalty Programs: The Complete Masterclass
Read our latest expert insights
How AI is revolutionising loyalty and membership programs
Businesses are continuously seeking innovative ways to enhance customer engagement and loyalty. Artificial Intelligence (AI) is proving to be a game-changer in...
How Loyalty Programs Can Grow Incremental Revenue
The global loyalty program market is valued at $180 billion in 2022 (estimate). The market is forecasted to grow at a CAGR of 5–6 percent to $179–191 billion...
Hugo Boss Launches Innovative Web3 Program
Loyalty & Reward Co are excited to see client Hugo Boss reach the next level of loyalty with the introduction of their HUGO BOSS XP, combining traditional...