A discussion with Open Loyalty on how to prepare a good loyalty program strategy
20 July 2023
Kate Pay

Loyalty & Reward Co’s CEO Philip Shelper was recently a guest on Open Loyalty’s podcast ‘Loyalty program builders’ to discuss how brands can develop a loyalty program strategy that will deliver meaningful value to their customers.

Key topics covered

  • Loyalty program strategy formulation
  • The most common loyalty program designs
  • Efficient and inefficient rewards

<a href="https://loyaltyrewardco.com/author/kate/" target="_self">Kate Pay</a>

Kate Pay

Kate is a Strategy Consultant at Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement, and operate the world’s best loyalty programs for the world’s best brands. Kate has previously worked in marketing and account management roles across various industries including aviation and insurance. Kate applies her skills across all aspects of the business, including loyalty program design, lifecycle strategy, market research and member engagement.

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