Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are powerful mechanisms for...
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Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Understanding and measuring the ROI of a loyalty...
How to Measure Loyalty ROI: A Practical Guide
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for generating...
Loyalty Fraud: How Subway Sub Club was destroyed by redemption fraud
With access to rewards being the core motivator for members to join a loyalty program, it should not be surprising that redemption fraud is a consistent threat for...
Do Loyalty Programs Work? Just ask ASDA
In today's fiercely competitive supermarket industry, loyalty programs have become a critical success factor. ASDA’s loyalty program, ASDA Rewards, has injected...
Hugo Boss Launches Innovative Web3 Program
Loyalty & Reward Co are excited to see client Hugo Boss reach the next level of loyalty with the introduction of their HUGO BOSS XP, combining traditional...
Loyalty Programs: The Complete Masterclass in Berlin
Following the success of Loyalty Programs: The Complete Masterclass in London, Loyalty & Reward Co presented the course in Berlin, in conjunction with The...
GLO interview: Philip Shelper discusses technology and AI advances in the 2nd edition of Loyalty Programs: The Complete Guide
Loyalty & Reward Co's CEO Philip Shelper was recently interviewed by Anastasia Levashova, Co-Founder of the Global Loyalty Organisation (GLO). The discussion...
Philip Shelper features in GLO’s loyalty predictions for 2024
The Global Loyalty Organisation (GLO) hosted an interview with a range of expert loyalty consultants to reflect on the loyalty industry in 2023, and to get their...
Loyalty & Reward Co expands global presence with London Office opening
Celebrating another monumental milestone Loyalty & Reward Co is proud to announce the latest milestone in our expansion journey - the opening of our new office...
Is a subscription program a loyalty program?
As a loyalty consultant, a question that we are continuously being asked by our clients is if a subscription program can be classified as a loyalty program. Whilst...
Exploring 11 Different Types of Loyalty Program Frameworks
When developing a loyalty program strategy, choosing the right loyalty program framework is a critical decision to drive customer engagement and retention. This...