GLO interview: Philip Shelper discusses technology and AI advances in the 2nd edition of Loyalty Programs: The Complete Guide
22 January 2024
Kate Pay

Loyalty & Reward Co’s CEO Philip Shelper was recently interviewed by Anastasia Levashova, Co-Founder of the Global Loyalty Organisation (GLO).

The discussion focuses on the advances that have been made with technology and AI in loyalty, and how the 2nd edition of Loyalty Programs: The Complete Guide has been updated to reflect this. Shelper also answers GLO’s three key questions:

  • If you had a million points, where would you spend them?
  • If you could invent one feature for a loyalty program, what would it be?
  • If you could give one piece of advice to the young Phillip just starting in the loyalty marketing and customer experience industry, what would it be? 

Watch the interview below.

<a href="" target="_self">Kate Pay</a>

Kate Pay

Kate is a Strategy Consultant at Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement, and operate the world’s best loyalty programs for the world’s best brands. Kate has previously worked in marketing and account management roles across various industries including aviation and insurance. Kate applies her skills across all aspects of the business, including loyalty program design, lifecycle strategy, market research and member engagement.

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