Every year a special opportunity comes around, where brands can incorporate a truly personalised element into their loyalty program design. A member’s birthday!...
All the loyalty insights from our expert team.
How does ethics come into loyalty programs
Ethics play a significant role in loyalty program design, shaping how organisations interact with their members and how these programs operate. This article...
Four top technology trends for loyalty programs
In the dynamic landscape of customer engagement, loyalty programs have been undergoing a technological evolution, with cutting-edge innovations reshaping their...
I Adore a good loyalty program
Recently I discovered a product I needed, but it was only available at Adore Beauty. I wanted to understand more about this loyalty program design. Adore Beauty...
Loyalty points system – how to avoid limitations and complexity
Loyalty points systems have become increasingly prevalent, promising a myriad of benefits for both companies and customers. However, despite their popularity,...
Xbox subscriptions – what does the noob do?
Once upon a time, before I had the twins, I use to be a gamer. You would find me when I wanted some downtime playing my Xbox. I am a little fussy on my game type,...
Are Loyalty programs relevant in the metaverse
What is the metaverse The metaverse is believed to be the inevitable evolution of the internet – a true and immersive digital 3D virtual world which you have...
Buying bags and loyalty
Personal experience piece Recently, I needed to purchase a new laptop bag. Off I went on foot in search during my lunch break. Myer didn't have any that were...
Pitfall for Long-Running Loyalty Programs
loyaltypitfalls Loyalty programs have become an integral part of modern marketing strategies, allowing businesses to foster customer engagement and loyalty....
How important are sales staff for loyalty?
Every day I'm out and about making various purchases, including bags, shoes, food, and drinks. However, I've noticed a growing trend – and I'm not sure if it's...
Would customers like subscription loyalty programs for their lunch or dinner?
Subscription programs are one of the most effective loyalty strategies available to businesses today. The basis of a subscription program is simple: customers pay...
Swarovski Crystal Society – a shining for future member needs
Swarovski is an Austrian jewellery company which originated in 1895 and has since offered glamourous signature crystal jewellery across the world. Swarovski has...