Delta SkyMiles, launched in 1981, is one of the world’s longest-running airline loyalty programs. With membership estimated to exceed 100 million1, its scale is...
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Loyalty Program Reviews
PAPAW’s Paper Problem
To build an entire brand around Generation Z and then hand them a paper stamp card is somewhat ironic. I do believe that, on occasion, stamp cards can be a great...
Designing Status Tiers Across Asia: One Mechanic, Four Different Expressions
Why the same loyalty mechanic carries different meanings across markets Status is one of the most powerful mechanics in loyalty program design. The promise of...
Afterpay Plus is a $120/year answer to a question nobody asked
I'm a loyalty nerd. I received this email from Afterpay with the subject line 'You're eligible for an upgrade', and it had me clicking before I'd finished reading...
Master Guide: Sephora Beauty Insider Explained
Editor’s note, May 2026: This master guide has been updated to reflect current Sephora Beauty Insider tiers, rewards, birthday gifts, savings events and Beauty...
Sleep Number’s InnerCircle Rewards: Gamifying the long purchase cycle
Editor’s note, May 2026: This Sleep Number Rewards review now reflects the current program name, Smart Sleeper positioning and app-led member experience. Sleep...
The beauty behind MECCA Beauty Loop
Editor’s note, May 2026: This MECCA Beauty Loop review now reflects current levels, benefits and member rewards. As a loyalty consultant, I often get asked,...
JB Hi-Fi Perks: Promising start for a long-awaited loyalty program
Editor’s note, May 2026: This JB Hi-Fi Perks review now reflects current member benefits, coupons and offer structure. JB Hi-Fi was established in 1974 by Mr. John...
UNIQLO App: Where did it all go wrong?
Editor’s note, May 2026: This UNIQLO app review now reflects current app benefits and membership offers. The core analysis remains focused on what went wrong, what...
Maverik Adventure Club: Spicing up your next re-fuel
Editor’s note, May 2026: This article was first published in September 2021. We updated it to reflect the current Maverik Adventure Club, including Trail Points,...
Fishing For Benefits: My Club BCF Loyalty program – Rewarding enough to reel you in?
Editor’s note, May 2026: This article was first published in April 2023. We updated it to reflect the current BCF loyalty program benefits and Club BCF...
Red Rooster: The rewards are calling
Editor’s note, May 2026: This article was first published in February 2023. We updated it to reflect Red Royalty’s current rewards, tiers and app experience. Red...