Recently, there has been an increase in subscription-based wine loyalty programs, examples including Good Pair Days, Wine Selectors and Naked Wines. These programs...
All the loyalty insights from our expert team.
Loyalty Program Reviews
Analysing Willy Wonka’s loyalty strategies
Case study: Qantas Frequent Flyer Willy Wonka may seem like a character straight out of a Roald Dahl’s imagination, but he’s more than just a whimsical figure –...
Exploring Cabana Bar’s loyalty program
Cabana Bar is a rooftop bar in Sydney’s CBD. This article explores their loyalty program and how they acquire and engage their members.
Can loyalty help reach the net zero target by 2050?
As per the United Nations, currently, the Earth is already about 1.1°C warmer than it was in the late 1800s, and emissions continue to rise. To help prevent global...
Sweet and tangy monthly rewards
Points based loyalty programs awards members points for every purchase and activity they have with the brand. These points can be redeemed for discounts, rewards, or credit. In the case of the Chi-Club, members accumulate points and redeem it for store credit to spend in the future.
Barefaced’s No Sun Club: Inside the gamified skincare adventure
Barefaced is a skincare brand known for its clinically proven skincare formulas developed by expert nurse practitioner, Jordan Harper. The brand offers a wide...
The Anaconda Adventure Club
Anaconda is a low-cost adventure retailer that specialises in offering a diverse range of outdoor and sporting products. It offers gear for camping and hiking, 4WD, fishing, water sports, cycling and snow gear, at affordable prices.
Icebreaker: Climbing Tiers to Redeem Rewards
Icebreaker is a New Zealand based outdoor clothing brand which specialises in offering clothes made from merino wool. This wool is sourced from sheep that survive New Zealand’s harsh climates from freezing winters and scorching summers.
Elite Supps App: Strengthening a Loyalty Program
In the pursuit of a healthy and active lifestyle, many people turn to fitness supplements to enhance their exercise performance. But the quest for the perfect...
Get out there and explore Kathmandu’s new Out There Rewards
When you have reached the summit, keep climbing Kathmandu was founded in 1987 in Christchurch, New Zealand. The company specialises in outdoor and travel apparel,...
I Adore a good loyalty program
Recently I discovered a product I needed, but it was only available at Adore Beauty. I wanted to understand more about this loyalty program design. Adore Beauty...
Is the Brooks Run Club match fit?
Brooks Running was founded in 1914 and is a prominent American athletic footwear and apparel company. With a deep-rooted dedication to the running community....