Breaking News: Google Maps discovers Skull Island, home of King Kong!
2 March 2017
Philip Shelper

Have you always wondered where King Kong’s home is actually located? While the archaeologists who first discovered Skull Island have tried to keep its location secret, Google have today announced they’ve managed to find the hidden island and have launched it on Google Maps. Take your first look here.

Already several thousand users have rated and reviewed the island in a clever engagement play which both promotes the upcoming movie Kong Skull Island and injects some fun into Google Maps.

Google Maps also links to a promotional website which allows budding explorers to review cryptozoology reports, monarch field recordings, photo journals and more in different locations across the island.

This is certainly the most original promotional approach Loyalty & Reward Co have seen since the ‘Have You Seen Our Dragon?’ posters used by Disney for the launch of Pete’s Dragon.

Go Kong!

Philip Shelper is a specialist loyalty consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm.

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<a href="" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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