Being privileged to travel constantly around the world, I stay in a lot of hotels. One thing is very clear; hotels do not want to clean your room during your stay....
All the loyalty insights from our expert team.
Philip Shelper
3 types of merchant funded loyalty programs
Editor’s note, May 2026: This article was first published in October 2022. It has been updated to reflect current merchant funded loyalty program models, including...
Do Loyalty Programs Work? Just Αsk Costa Coffee
Editor’s note, May 2026: This article was first published in October 2024. We updated it to reflect current Costa Club benefits and answer the question, “Do...
Is Underberg the perfect lockdown loyalty program?
Editor’s note, May 2026: We first published this article in August 2021 during COVID-19 lockdowns. Underberg’s Tops & More loyalty program is still active in...
The Ultimate Guide to the JOE & THE JUICE Loyalty Program
Since opening its first store in a corner of Copenhagen's lifestyle shop Rue Verté in 2002, JOE & THE JUICE has grown from a single juice bar into a global...
Do Loyalty Programs Work? Just Αsk Tesco
Do loyalty programs work? Just ask Tesco
The Ultimate Guide to Popeyes Rewards
On August 12, 2019, Popeyes Louisiana Kitchen posted a single tweet comparing its new Chicken Sandwich to a rival's, and the response changed the fast food...
Inject randomness into your loyalty program to boost engagement
Most loyalty programs are built on predictability. Earn ten stamps, get a free coffee. Reach 500 points, unlock a $10 voucher. Fly 50,000 miles, retain Gold status...
The Ultimate Guide to M&S Sparks
For over 140 years, Marks & Spencer has been one of Britain's most trusted and best-loved retailers. The business spans food, fashion, home and beauty, serving...
The Ultimate Guide to Discovery Vitality
There are loyalty programs, there are wellness programs, and then there is Discovery Vitality. Since its launch in 1997, Vitality has occupied a category of its...
The Ultimate Guide to Chipotle Rewards
Chipotle Mexican Grill debuts “Rewards on Repeat,” a relaunch of its loyalty program designed to deliver more frequent rewards, greater flexibility and a...
The Ultimate Guide to OneASICS
ASICS has long stood for something bigger than sport. The Japanese word "anima sana in corpore sano" ("a sound mind in a sound body") is the foundation on which...