Loyalty & Reward Co are thrilled to announced that loyalty payments app The Pass by Australian Venue Co has been nominated as a finalist in two categories at...
All the loyalty insights from our expert team.
Philip Shelper
Loyalty & Reward Co client Australian Venue Co win big at 2023 Loyalty & Engagements Awards
Loyalty & Reward Co are thrilled to announce that loyalty payments app The Pass by Australian Venue Co won three trophies at the 2023 Loyalty & Engagement...
Creating Effective Loyalty Programs: The Role of Loyalty Consultants
Building customer loyalty is a vital component of business strategy for most companies, especially major brands. One of the effective ways to foster customer...
CoinBridge by Nayax: Revolutionising the loyalty industry by blending seamless payments with loyalty rewards
The Convergence of Payments and Loyalty As the loyalty landscape evolves, a new industry vertical is being created; the convergence of payments and loyalty...
Loyalty & Reward Co client Australian Venue Co announced as finalist for International Loyalty Awards.
Loyalty & Reward Co are thrilled to announced that loyalty payments app The Pass, an Australian Venue Co program, has been announced as a finalist for the...
Does Jesus love loyalty?
I recently returned from a trip to the UK where I stayed with some old friends. They send their child to the local primary Catholic school which is significantly...
The Secret to Loyalty? Make Customers Feel Like They Belong
Introduction If you are seeking to build customer loyalty, it is important to understand that belonging is not just a feeling. It is an instinctive need that...
Top loyalty program trends for 2023 – as predicted by AI
In the spirit of embracing future technology, I asked ChatGPT (an AI engine developed by OpenAI) to predict the future for the loyalty industry. The results are...
3 types of merchant funded loyalty programs
A merchant funded loyalty program involves a third-party partner (or merchant) covering the cost of the benefits provided to the member. This is generally because...
Loyalty psychology: consumers hate losing more than they love winning.
This article is an excerpt from 'Loyalty Programs: The Complete Guide'. Buy it now on Amazon at at all leading book stores. Loss aversion suggests that the pain of...
100 loyalty points sounds like a lot more than $1. Why? Loyalty psychology tells us.
Influencing consumer behaviour Loyalty programs aim to influence consumer behaviour. Therefore, understanding how consumers make decisions and the factors that...
Web3 Loyalty: An Introduction
Loyalty & Reward Co first explored the use of blockchain in loyalty in 2017, which included a world-first research project at the University of NSW. Since...