Customer loyalty is a crucial factor in driving long-term success, particularly in this highly competitive environment. Companies across various industries invest...
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Articles
The ultimate guide to crafting a powerful loyalty marketing strategy
The keys to sustainable growth lie in retaining customers and nurturing brand loyalty. Crafting a robust loyalty marketing strategy is paramount to achieving these...
Unlocking the power of personalised birthday rewards in loyalty programs
Every year a special opportunity comes around, where brands can incorporate a truly personalised element into their loyalty program design. A member’s birthday!...
The Evolution of Loyalty Programs: From Points to Personalisation
Loyalty programs have long been a staple of customer engagement strategies, providing a way for businesses to reward customers for their repeated purchases and...
Challenging loyalty trends: apps, data, personalisation and more
I am regularly exposed to trends, themes, generalisations and buzzwords regarding the current and future state of loyalty in my day-to-day with clients, at loyalty...
Challenges in loyalty program databases
Spot the three differences Certainly the following Excels aren’t real. However, let's look at the fictitious entities of 'Reality Check Ltd.' and 'Prime...
Decoding Member Benefit Programs
I’m not sure if it was a coincidence or whether it is rewards season. But I received emails from my electricity, telco and insurance providers over the past 2...
Comportamientos aprendidos del consumidor: psicología en los programas de lealtad
Este artículo trata sobre los estudios en comportamiento y aprendizaje, los cuales constituyen los cimientos de la psicología en lealtad del consumidor. La ley del...
Instant vs. Delayed Gratification: Which Approach Works Best for Loyalty Programs?
“No one wants to be patient. No one wants to wait for anything. They want it right now - that instant gratification.” - P. J. Tucker Instant gratification has...
Riding the wave of rewards with Uber One
If you were following the Australian Open in recent weeks, there’s a high likelihood that you’ve watched Uber’s latest promotion featuring tennis icon Andre Agassi...
BYD cars, ships and loyalty programs
The Dawn of a New Era in Electric Vehicle Transportation In a significant move, BYD, the world's leading electric vehicle (EV) manufacturer, has recently...
Loyalty Program Trends of 2024
Loyalty programs have become a crucial element of the customer experience, and in 2023, numerous emerging trends transformed the loyalty landscape. This blog will...