Could Web3 and NFTs be the future of loyalty programs and how brands recognise and reward true customer loyalty? People’s interest in blockchain and digital assets...
All the loyalty insights from our expert team.
Guides
Referral strategies you should know about
Referral strategies you should know about Referral programs should form part of your overall loyalty strategy, to ensure you’re making the most of your most...
Loyalty Program Fraud: The $1 Billion Issue
Loyalty programs offer a lot of benefits to members, whether in the form of points, discounts, or special benefits. While they have become a way for businesses to...
Here’s how major loyalty programs make hundreds of millions of dollars profit.
Globally, a small number of coalition loyalty programs are highly profitable, with their annual billings in the billions and profits in the hundreds of millions,...
The True History Of Loyalty Programs
___ Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article is the most in-depth look into the...