In the fast-casual dining industry, Chipotle has earned a reputation not only for its famous burritos but also for revolutionising customer loyalty. The restaurant...
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Articles
Do Loyalty Programs Work? Just ask Ulta Beauty
Ulta Beauty has delivered exceptional results with its Ulta Beauty Rewards program. This innovative loyalty program has played a significant role in the company's...
The Critical Role Commercial Modelling Plays In The Success Of A Loyalty Program
Introduction In today’s competitive market, loyalty programs have become a vital tool for businesses aiming to retain customers and boost revenue. However, while...
Do Loyalty Programs Work? Just ask Myer
Loyalty programs have become a crucial component of customer retention strategies and a way to differentiate in a competitive landscape. Myer One, the loyalty...
Do Loyalty Programs Work? Just ask SAS EuroBonus
Sometimes loyalty programs work so well they are viewed as anti-competitive. Just ask Scandinavian Airlines or SAS (short for Scandinavian Airlines System), the...
Google’s Cookie Pivot: What It Means for Loyalty Programs and Data Privacy
In a surprising turn of events, Google has announced a halt to its plans for phasing out third-party cookies in Chrome. This development, coupled with Apple's...
Do Loyalty Programs Work? Just ask Avis and Budget
Do loyalty programs work? The rental car industry is highly homogenised, with most consumers perceiving the colour of the logos as the main differentiator. A...
The Most Unexpected Industries Benefiting From Loyalty Programs
Loyalty programs have long been a staple in industries like retail, airlines, and hospitality. However, they are increasingly making waves in surprising sectors,...
How AI is revolutionising loyalty and membership programs
Businesses are continuously seeking innovative ways to enhance customer engagement and loyalty. Artificial Intelligence (AI) is proving to be a game-changer in...
How Loyalty Programs Can Grow Incremental Revenue
The global loyalty program market is valued at $180 billion in 2022 (estimate). The market is forecasted to grow at a CAGR of 5–6 percent to $179–191 billion...
Unlocking the Power of Clawback Incentives in Loyalty Programs
In today's competitive market, businesses are constantly seeking innovative ways to foster customer loyalty and drive long-term engagement. One such tactic is...
CRMC 2024: 5 Key Insights to Build Loyalty Programs in the Age of Acceleration
CRMC 2024 in Chicago wrapped up, leaving attendees with valuable insights from leading retail brands and solution providers. For Loyalty & Reward Co, the...