In a surprising turn of events, Google has announced a halt to its plans for phasing out third-party cookies in Chrome. This development, coupled with Apple's...
All the loyalty insights from our expert team.
Articles
Do Loyalty Programs Work? Just ask Avis and Budget
Do loyalty programs work? The rental car industry is highly homogenised, with most consumers perceiving the colour of the logos as the main differentiator. A...
The Most Unexpected Industries Benefiting From Loyalty Programs
Loyalty programs have long been a staple in industries like retail, airlines, and hospitality. However, they are increasingly making waves in surprising sectors,...
How AI is revolutionising loyalty and membership programs
Businesses are continuously seeking innovative ways to enhance customer engagement and loyalty. Artificial Intelligence (AI) is proving to be a game-changer in...
How Loyalty Programs Can Grow Incremental Revenue
The global loyalty program market is valued at $180 billion in 2022 (estimate). The market is forecasted to grow at a CAGR of 5–6 percent to $179–191 billion...
Unlocking the Power of Clawback Incentives in Loyalty Programs
In today's competitive market, businesses are constantly seeking innovative ways to foster customer loyalty and drive long-term engagement. One such tactic is...
CRMC 2024: 5 Key Insights to Build Loyalty Programs in the Age of Acceleration
CRMC 2024 in Chicago wrapped up, leaving attendees with valuable insights from leading retail brands and solution providers. For Loyalty & Reward Co, the...
Loyalty Programs Gone Wrong: Cautionary Tales and Lessons Learned
Customer loyalty is a crucial factor in driving long-term success, particularly in this highly competitive environment. Companies across various industries invest...
The ultimate guide to crafting a powerful loyalty marketing strategy
The keys to sustainable growth lie in retaining customers and nurturing brand loyalty. Crafting a robust loyalty marketing strategy is paramount to achieving these...
Unlocking the power of personalised birthday rewards in loyalty programs
Every year a special opportunity comes around, where brands can incorporate a truly personalised element into their loyalty program design. A member’s birthday!...
The Evolution of Loyalty Programs: From Points to Personalisation
Loyalty programs have long been a staple of customer engagement strategies, providing a way for businesses to reward customers for their repeated purchases and...
Challenging loyalty trends: apps, data, personalisation and more
I am regularly exposed to trends, themes, generalisations and buzzwords regarding the current and future state of loyalty in my day-to-day with clients, at loyalty...