Spot the three differences Certainly the following Excels aren’t real. However, let's look at the fictitious entities of 'Reality Check Ltd.' and 'Prime...
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Articles
Decoding Member Benefit Programs
I’m not sure if it was a coincidence or whether it is rewards season. But I received emails from my electricity, telco and insurance providers over the past 2...
Comportamientos aprendidos del consumidor: psicología en los programas de lealtad
Este artículo trata sobre los estudios en comportamiento y aprendizaje, los cuales constituyen los cimientos de la psicología en lealtad del consumidor. La ley del...
Instant vs. Delayed Gratification: Which Approach Works Best for Loyalty Programs?
“No one wants to be patient. No one wants to wait for anything. They want it right now - that instant gratification.” - P. J. Tucker Instant gratification has...
Riding the wave of rewards with Uber One
If you were following the Australian Open in recent weeks, there’s a high likelihood that you’ve watched Uber’s latest promotion featuring tennis icon Andre Agassi...
BYD cars, ships and loyalty programs
The Dawn of a New Era in Electric Vehicle Transportation In a significant move, BYD, the world's leading electric vehicle (EV) manufacturer, has recently...
Loyalty Program Trends of 2024
Loyalty programs have become a crucial element of the customer experience, and in 2023, numerous emerging trends transformed the loyalty landscape. This blog will...
Rewarding sustainability and social responsibility through loyalty programs
Brands should seek to understand the complexity, nuance and challenges of implementing a reward system around sustainability or social responsibility.
Do small businesses need a loyalty program?
Loyalty programs are pivotal for small businesses, serving as a key strategy to cultivate long-term customer relationships and encourage repeat purchases. By...
5 Simple Strategies to enhance your Loyalty Program this Black Friday
Black Friday is known to many shopping lovers as the manic weekend with brands discounting their products and services. It marks the start of the holiday shopping...
How does ethics come into loyalty programs
Ethics play a significant role in loyalty program design, shaping how organisations interact with their members and how these programs operate. This article...
Omotenashi: Anticipate, Personalise and Be Grateful for True Loyalty
Omotenashi is a Japanese term that refers to a specific approach to hospitality and customer service. It is often translated as "selfless hospitality" or...