In April 2021, The North Face's much loved VIPeak's points and tiers program was replaced with the new XPLR pass. Let's get straight into the goods. Unlike the...
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Revisiones de los programas de fidelización
Gap Inc: salvar la brecha entre la lealtad transaccional y la emocional
Gap Inc have recently announced the launch of a newly integrated single loyalty proposition called “One Membership. Four Brands.”. The new program will aim to...
If you don’t have Beem It, your life is way harder than it needs to be.
Beem It: Merging loyalty, rewards and bills to make your everyday easier than ever. The Foundation The Beem It app started as an easy, more convenient way to make...
Liven Foodollars – Buy Now Eat Later
The recent lockdown measures imposed on Australian’s is regrettably taking its toll on industries right across the economy, especially hospitality. Whilst delivery...
Everyday Pay, Wpay and more; Woolworths is about to do something big
Woolworths is about to do something big. Back in June, Woolworths announced it was taking the ‘next step in its evolution into a retail ecosystem’ with the launch...
LEGO Super Mario; a brilliant model for loyalty program stimulation.
Super Mario, one of the big names of 1980’s video games, has made a huge resurgence in recent years thanks to Nintendo offering new games exclusively and LEGO...
Club Jetstar – a star performer in the right light
Since us Sydneysiders are stuck in lockdown for the foreseeable future, I thought it ripe for a little dreaming. C’mon, over the past year we’ve all been asked the...
I just executed a Yak Pay triple dip. Now I’m drowning in Points.
The world is a depressing place at the moment with pandemic lockdowns, closed borders and far too many people sick and dying. With many turning their attention...
Swarovski Vs Pandora: Who shines brighter?
When we think about luxury jewellery that doesn’t break the bank, Swarovski and Pandora are definitely the first to come to mind. ...
Jeep ‘Badge of Honor’ master the micro-community
Micro communities can make brands. That’s because brands which successfully create a connected micro-community of engaged members can suddenly find themselves with...
Grill’d cooks up a tasty and generous loyalty program; Relish
Other than being well-known for healthy burgers (ignore the chips and Pepsi), Grill’d are also famous for their Local Matters bottle cap program. When making an...
GYG’s GOMEX Loyalty Program: Not quite the Mexican Fiesta
I’m a big fan of Mexican food. I mean who doesn’t like that sweet blend of sour cream, cheese, meat, rice and guacamole all tucked into a flour tortilla? I’m also...