Deloitte released a report last week where they explore the role Blockchain technology can play in loyalty programs. The basis of the report is that many loyalty...
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Probamos el nuevo programa de fidelidad de Gelato Messina
Everyone who’s anyone in Sydney is talking about the Tramsheds opening in Glebe. You’ve just gotta go. Parking is a nightmare. Get the Lightrail. Loyalty &...
A Loyalty & Reward Program For Kids
Mornings are war at my house. My two boys, 3 & 5, love to yell and scream and throw toys, they hate eating breakfast, and dressing them is akin to going 15...
Loyalty Fraud Prevention Association launches as loyalty fraud continues to grow
It’s not something that’s widely talked about, but loyalty fraud is extremely prevalent. When you consider points are a currency with a defined value, and account...
Flybuys takes on Qantas Assure
flybuys have challenged Qantas Assure to a classic ‘step-battle’ with their latest campaign, where members can earn 10% off fruit & veg at Coles by achieving...
Disney’s Brilliant Grassroots Play To Promote Pete’s Dragon
Loyalty & Reward Co love Disney’s marketing technique to promote their latest movie Pete’s Dragon. Disney has employed local poster-distribution companies to...
Loyalty Psychology: Light up your customer’s brain like a Christmas tree
There is plenty of evidence to suggest surprise & delight campaigns as part of a loyalty program help forge a strong emotional connection between brands and...
HSBC Claims Wednesdays With An Exclusive Rewards Offer
HSBC Visa Credit or Debit card customers can enjoy 2-for-1 tickets at HOYTS after the launch of HSBC Wednesdays. The twelve month partnership between HOYTS and...
Guzman Y Gomez throwing free burritos at GYG Loyalty Program members. I’m getting fat.
Loyalty & Reward Co's favourite Mexican Taqueria Guzman Y Gomez have really turned up the value on their GYG Loyalty Program by offering free burritos to...
Optus Perks set to deliver the best Father’s Day ever!
For Father’s Day, Optus Perks & HOYTS have teamed up to deliver a massive-value reward. Optus Perks members who attend HOYTS sessions between 10am and 7pm on...
An interview with Woolworths Rewards on the program relaunch
Recently Loyalty & Reward Co wrote an article entitled “I’m Calling It; Woolworths Rewards Is Officially Dead.” Not surprisingly, Woolworths Rewards had...
Google Reward Programs: We play Local Guides
Now running for about 18 months, the Local Guides program is designed to help Google increase the number of quality business reviews on its site by encouraging...