OMG. St George bank just delighted me with a loyalty reward!
22 May 2017
Philip Shelper

Australian banks aren’t known for their generosity of spirit, despite achieving record multi-billion dollar profits year after year.

In misery and apathy Australian consumers and businesses alike have been trained to expect nothing after decades of banks sneakily clipping the ticket here, and adding unjustifiable extra fees there, and then crying poor when certain Federal Treasurers ask them to graciously chip in a little bit more to lift the budget out of deficit.

Which provides such a stark contract to the email I received today from St George Bank, who have out of the blue recognised my loyalty by waiving all account fees for 12 months (total value $60).

Dear Philip,’ they warmly greeted me. ‘We’d like to thank you for banking with us by waiving your monthly account service fee on your St.George Complete Freedom account ending in XXX for the next 12 months. We’re pleased you have chosen us to take care of your banking needs. Regards, The St.George team.’

Having banked with St George for 17 years, for which I’ve receive nothing whatsoever in all that time, I’m genuinely thrilled.

Could it be that someone within the bank has finally managed to sell the message up the chain that customers appreciated being recognised and rewarded? Whoever they are, they deserve a raise and a promotion.

Go St George!

Philip Shelper is a specialist loyalty consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm.

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<a href="" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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