In today's competitive market, businesses are constantly seeking innovative ways to foster customer loyalty and drive long-term engagement. One such tactic is...
All the loyalty insights from our expert team.
Loyalty Programs: The Complete Masterclass in Berlin
Following the success of Loyalty Programs: The Complete Masterclass in London, Loyalty & Reward Co presented the course in Berlin, in conjunction with The...
Leveling up expertise with Loyalty Programs: The Complete Masterclass now CPD Certified!
We are thrilled to announce that Loyalty & Reward Co's flagship course, Loyalty Programs: The Complete Masterclass, has officially received CPD certification!...
CRMC 2024: 5 Key Insights to Build Loyalty Programs in the Age of Acceleration
CRMC 2024 in Chicago wrapped up, leaving attendees with valuable insights from leading retail brands and solution providers. For Loyalty & Reward Co, the...
Loyalty Programs Gone Wrong: Cautionary Tales and Lessons Learned
Customer loyalty is a crucial factor in driving long-term success, particularly in this highly competitive environment. Companies across various industries invest...
Riding the Sushi Train: Reviewing their Loyalty Program
Sushi Train is a fun and interactive dining experience, and it’s also the name of a restaurant in Australia and New Zealand. There are 46 Sushi Train restaurants...
Good Pair Days’ loyalty program is ageing like fine wine
Good Pair Days is Australia’s fastest growing wine subscription business. They operate a points-based loyalty program which is highly gamified and hyper-personalised to their member's tastes and preferences.
Bakealicious’ loyalty program – a sweet surprise
Bakealicious is a Sydney based boutique cake shop which has catered for superstars like Taylor Swift, Harry Styles, and Ed Sheeran. It has won the award for...
The ultimate guide to crafting a powerful loyalty marketing strategy
The keys to sustainable growth lie in retaining customers and nurturing brand loyalty. Crafting a robust loyalty marketing strategy is paramount to achieving these...
Bangor Vineyard: Loyalty Program Review
Recently, there has been an increase in subscription-based wine loyalty programs, examples including Good Pair Days, Wine Selectors and Naked Wines. These programs...
Unlocking the power of personalised birthday rewards in loyalty programs
Every year a special opportunity comes around, where brands can incorporate a truly personalised element into their loyalty program design. A member’s birthday!...
How to Name Your Loyalty Program
A well-designed loyalty program fosters brand loyalty, drives repeat business, and provides valuable data on customer preferences and behaviors. However, a crucial...