Loyalty and Reward Co is growing and growing
It is with great excitement that we welcome our newest member of the Loyalty & Reward Co team, Anand Patel, expanding our team of global loyalty experts.
Anand joins as Senior Commercial Analyst. He brings extensive accounting, commercial and loyalty experience across multiple industries from a range of roles including PwC, Suncorp and Flybuys.
As Senior Commercial Analyst, Anand is well equipped to support financial analysis and commercial modelling requirements – which is a constantly increasing area of demand from our clients.
Importance of having a loyalty program strategy that balances customer and business outcomes
To be effective, Loyalty programs need to meet (and ideally exceed) ever-changing consumer expectations whilst aligning to and helping to drive business goals and objectives.
Loyalty programs have become incredibly important assets for businesses. They help to generate incremental customers, transactions and in turn revenue and profits. In addition, loyalty programs help businesses build valuable marketing databases and data assets. Having strong commercial acumen and understanding the value drivers loyalty programs can provide for a business is crucial to a program’s ongoing success.
Bringing years of commercial modelling expertise and working closely with our experienced team of loyalty program consultants, Anand will ensure that programs are optimised for long-term profitability. This includes modelling out a range of scenarios to deliver the best outcomes for clients we support.
Need financial/commercial assistance with your program?
As global loyalty experts we offer a range of tailored commercial services including:
- Establishing business cases for new loyalty programs or enhancements
- Loyalty program ROI (return on investment)
- Program profitability/margin optimisation
- Liability management
- Tiering assessment/development
- Rewards/benefits optimisation
- Monetisation strategies
- Expiry/breakage management
- and much more…
Should you need support in enhancing the value of your program, please get in touch today.
