Gambling in Japan is illegal, but pachinko is an exception. Pachinko is regarded as entertainment, and it is positioned as an amusement activity bringing joy to...
All the loyalty insights from our expert team.
Navigating Loyalty Programs in Southeast Asia
Scenic aerial view of Halong Bay in Vietnam at sunset Southeast Asia is a diverse region with over 650 million people, and its loyalty program landscape is just as...
Webinar: Unveiling Loyalty Programs – The Complete Guide Edition 2
Buy the new second edition here Loyalty programs, when designed and optimised for success, can work to generate increased acquisition, spend, retention, advocacy...
Building Trust Through Loyalty: How Loyalty Programs Can Help Businesses Navigate Personal Data Privacy Issues
Companies across the globe are facing growing challenges within the data privacy landscape, with more companies than ever facing unprecedented threats of data...
Philip Shelper Featured in the Canberra Times on the 2nd Edition of Loyalty Programs: The Complete Guide
Philip Shelper's expertise in loyalty programs takes center stage in his recent feature in the Canberra Times. Read the full article here: Loyalty programs...
Loyalty Program Scams or Savers? Philip Shelper’s Insightful ABC Interview
Tune in to our CEO and founder, Philip Shelper's recent interview with ABC as he delves into the evolution of loyalty programs. Is your loyalty card really saving...
Loyalty Program or CRM Strategy: Which Does Your Business Need?
Ultimately, while a good CRM strategy is certainly important, a loyalty program can take customer engagement and loyalty to the next level.
Why Do Loyalty Programs Fail?
Loyalty programs are essential for fostering customer loyalty and driving business growth, but they are not without their challenges. Despite their...
The psychology behind loyalty programs – Part 2
Following on from my previous blog on “The psychology behind loyalty programs – Part 1", this blog reviews an additional five consumer psychology principals and...
Get out there and explore Kathmandu’s new Out There Rewards
When you have reached the summit, keep climbing Kathmandu was founded in 1987 in Christchurch, New Zealand. The company specialises in outdoor and travel apparel,...
Life’s Chaos Loves a Good Roadmap: The True Customer Journey
Hardly a day goes by in the life of a marketer or loyalty program operator without discussing the customer journey. Ah… the customer journey —don’t you love the...
Is it a reward to turn fifty?
The FiftyUp Club was created in 2013 to help those who are 50 and over gain access to discounts, special offers and information. The FiftyUp Club was built upon a...