Loyalty can save your small business. Read this.
29 March 2020
Philip Shelper

Since the rapid on-set of the COVID_19 pandemic, many retails stores have been forced to close or have been hard hit by a drastic reduction in sales.

A number of industry commentators have suggested one survival strategy for small businesses is to sell gift vouchers to loyal customers as a way to accumulate cash to see through the downturn. Customers can then redeem their vouchers when the pandemic is under control and the economy has begun to recover.

Assuming the small business operator doesn’t sell too many vouchers such that the future liability is unmanageable, this idea has some merit. It can raise some desperately needed short-term cash, it taps into the local community spirit and it will develop a longer term relationship between the customer and business.

The main challenge a small business faces is how to operationalise such a strategy. POS generally don’t support the selling of gift vouchers, and keeping a track of such ventures on paper is fraught with risk.

Loyalty platform operator IQ Gecko has stepped up by offering their user-friendly gift card platform for free. The software can be loaded into nearly any POS, and instantly enables the business to sell and manage gift vouchers and gift cards.

IQ Gecko are also developing the platform for eCommerce sites, and in a few weeks will also enable the selling of eGift Cards online.

Australian small business who would like to know more about this opportunity can contact:

Michael Rebiffé


02 8007 6440


The offer is limited to just 100 businesses.

<a href="https://loyaltyrewardco.com/author/philip/" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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