The Pass redefines loyalty apps. Across Australian Venue Co’s network of over 200 pubs and bars, members can use The Pass App to discover and navigate to new venues, order at the table or bar, earn points, redeem points for cash vouchers, access special bonus points offers and discounts, and purchase gift cards.
The Pass reduces staff workload, increases member convenience, boosts incremental spend, and captures valuable profile data.
Features & benefits include:
- $10 welcome credit
- Earn 10 points for every $1 spent
- Order and pay directly via phone
- Buy and store gift cards
- Birthday gift, rewards & exclusive offers
- Navigate to additional venues
Loyalty & Reward Co were engaged to design the App, including the loyalty program features, to deliver an outstanding experience and drive member acquisition, spend, retention and advocacy. The Pass was built as a native iOS and Android App by EonX using Loyalty & Reward Co’s original design.
The platform integrates with Mr Yum to support ordering at table and automated payments.
Rich profile data is collected about members include demographics, their ordering history and the venues they frequent. This is used to power a sophisticated lifecycle management process which delivers personalised communications and offers.
Future iterations will deliver supplier-funded bonus points offers, status tiers and personalised experiences.
The International Loyalty Awards winners will be announced at an awards ceremony at Old Billingsgate, London on June 13th.