Loyalty & Reward Co execute brand refresh and launch new website
1 January 1970
Philip Shelper

Despite being just 3 years old, Loyalty & Reward Co have come a long way.
Clients including HOYTS, Optus, El Al Airlines, Officeworks, Rapp, Metcash and Credit Suisse have benefited from the loyalty management consulting services provided by Loyalty & Reward Co.
A number of larger loyalty program providers enjoy the support of Loyalty & Reward Co in delivering a wide range of consumer products and gift cards for their points-based online stores.
Feeling the logo and website were starting to look slightly tired, Digital Director Kate Ireland began a refresh project which culminated in last week’s official relaunch.
‘The new logo is designed to convey elegance and simplicity,’ Ms Ireland said. ‘The red dot suspended on the red line speaks of progression; a customer moving along a lifecycle, a points balance moving towards a reward.’
The light-bulbs swinging in the breeze which first greet visitors to the new website also carry a defined meaning, according to Ms Ireland. ‘Our core essence as a business is fresh ideas. When we work with clients, we seek to stimulate as many lightbulb moments as we can. Whether the idea is ours or the clients, our primary focus is creating the conditions whereby ideas can arise in all their brilliance. The key to establishing such conditions is conveying the learnings of loyalty psychology in a way clients can easily understand and apply to their own unique situation.’

<a href="https://loyaltyrewardco.com/author/philip/" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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